Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch the video to find out more.
Social and mobile are massive in Indonesia. It’s the fourth biggest Facebook country worldwide and Jakarta is the most active Twitter capital globally.
Interestingly, however, when ClickZ approached Patrick Searle, head of social from Social@Ogilvy Indonesia, last week to ask him what he thinks is one key digital trend in the country, he said, "Indonesia is the year of
social, mobile, e-commerce, search in 2014."
Find out more in this three-minute video clip that was shot at the Ogilvy & Mather office in Jakarta, as the social media executive explains why search holds the biggest opportunity for brand marketers and gives from-the-trenches insight on the digital landscape in Indonesia.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT