patrickogilvy

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

  |  March 27, 2014   |  Comments   |  

Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch the video to find out more.

Social and mobile are massive in Indonesia. It’s the fourth biggest Facebook country worldwide and Jakarta is the most active Twitter capital globally.

Interestingly, however, when ClickZ approached Patrick Searle, head of social from Social@Ogilvy Indonesia, last week to ask him what he thinks is one key digital trend in the country, he said, "Indonesia is the year of socialmobile, e-commerce, search in 2014."

Find out more in this three-minute video clip that was shot at the Ogilvy & Mather office in Jakarta, as the social media executive explains why search holds the biggest opportunity for brand marketers and gives from-the-trenches insight on the digital landscape in Indonesia.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

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ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

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