Home  › Media › Mobile
jagerbonds-app

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

  |  March 31, 2014   |  Comments

The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights out.

jagerbonds-iphone5-screens-00Spirit brand Jagermeister has released its first mobile app, JagerBonds, which it says uses images and videos from multiple users' social media posts to create a video highlight reel of a group's night out.

The app also allows users to combine their individual night with other consumers and "provides an innovative way for Jagermeister drinkers to capture the energy and feel of the time-honored Jagermeister night in a whole new way," the brand says.

In other words, users connect the app to their Facebook and Instagram accounts and then invite their friends to join so-called "Bonds" by sharing unique codes.

The app then runs in the background on these phones.

"As you go through the night taking pictures and posting to different feeds like Facebook and Instagram, it scrapes in the back and aggregates them into an awesome [30-second] music video," says Adam Rosen, executive vice president of marketing for Jagermeister at Sidney Frank Importing Company.

The app also includes songs from artists like Fall Out Boy, Eli Young Band, and Paul Oakenfold.

JagerBonds launched March 3 and is available for free download in the iTunes and Google Play stores.

Two weeks after the launch, Jagermeister says the app had more than 10,000 downloads.

Calling Jagermeister the "king of the shot," Rosen says 21- to 29-year-olds are a key target for the brand.

"We are always trying to think of innovative and exciting ways from a marketing perspective to connect with our consumers, and the key consumer is looking at beverages in a different way because everything is so based in mobile and being digital first and mobile first," Rosen says. "We knew we wanted to be there, but we had to do it in a Jagermeister sort of way, which, from a consumer perspective, means a shot in one hand and a phone in another."

Jagermeister says its app also cures the "Fear of Missing Out" syndrome many Millennial consumers experience when they are unable to go out with friends.

"With so much happening in technology and social, they always want to be everywhere and don't want to miss a great party," Rosen says. "You could be out at three, four, or five bars or in multiple cities and be connecting through the app and aggregate all the great times in a highlight reel the next day."

The intent is to help Jagermeister drinkers have a much more "cool experience when having fun with friends" and to provide value in a way that is relevant to those consumers, Rosen adds.

Jagermeister says it is the seventh-largest premium spirit brand in the world and the number one selling imported liqueur in the U.S.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...