VIDEO: Localizing Groupon for Indonesia

  |  April 2, 2014   |  Comments   |  

Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country.

Indonesia is said to be a waking giant for e-commerce and the country’s digital landscape is possibly the most attractive in the world, according to Indrasto Budisantoso, chief executive (CEO) and country head for the daily deals site Groupon Indonesia.

Following his keynote at the inaugural SES Jakarta in InterContinental MidPlaza, in this video interview, Budisantoso tells ClickZ why Indonesia, or Jakarta specifically, is ripe to be an e-commerce hub in the region and how the global group-buying site is localizing for the Indonesian market.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.


Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.