Shares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price.
Shares of the Rubicon Project (NYSE: RUBI), a Los Angeles-based technology company that automates the buying and selling of advertising, reached $18.30 in morning trading today, 22 percent up from the initial public offering (IPO) price of $15 per share.
Image: The Rubicon Project, Inc.
The company issued 6,770,995 shares of common stock to the public at a price of $15 per share, the low end of the expected $15 to $17 range. The tech company is selling 5.4 million shares, and the rest will be sold by its shareholders.
Rubicon Project provides buyer cloud, seller cloud, and advertising automation cloud. The company says that its analytics and data-driven algorithms enable ad buyers to reach 97 percent of U.S. Internet users, pay a fair price for impressions, and reach out to publishers that match their advertising spend. Meanwhile, the platform powers ad sellers to optimize their revenues of ad impressions, as well as protects them and their consumers from potentially dangerous ads.
Rubicon Project filed its Form S-1 to the Securities and Exchange Commission in February 2014. It reveals that in the first nine months of 2013, the company's revenue was $55.7 million, 48 percent up from the same period a year prior.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT