Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live New York.
The inaugural ClickZ Live New York kicked off with a bang on Tuesday as more than 2,000 digital marketing participants gathered at the Marriot Marquis in Times Square to listen to the opening keynote, Randi Zuckerberg.
Zuckerberg, who is the founder and chief executive of Zuckerberg Media and the editor-in-chief of Dot Complicated (not forgetting sister of Facebook’s founder Mark Zuckerberg, of course!) spoke about the journey of her career - from serving as the marketing director for Facebook for six years to starting her own company. "Facebook opened up my eyes to entrepreneurship and opportunities that existed around technology," she said.
She also spoke about the biggest new media trends that are affecting the lives of consumers today, such as the maker culture, wearables, and visual mediums like Pinterest.
Technology has created an abundance of opportunities, Zuckerberg explains, but it has also created lots of challenges. Watch the video below to hear what she had to say.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014