randizuckerberg

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges

  |  April 3, 2014   |  Comments

Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live New York.

The inaugural ClickZ Live New York kicked off with a bang on Tuesday as more than 2,000 digital marketing participants gathered at the Marriot Marquis in Times Square to listen to the opening keynote, Randi Zuckerberg.

Zuckerberg, who is the founder and chief executive of Zuckerberg Media and the editor-in-chief of Dot Complicated (not forgetting sister of Facebook’s founder Mark Zuckerberg, of course!) spoke about the journey of her career - from serving as the marketing director for Facebook for six years to starting her own company. "Facebook opened up my eyes to entrepreneurship and opportunities that existed around technology," she said.

She also spoke about the biggest new media trends that are affecting the lives of consumers today, such as the maker culture, wearables, and visual mediums like Pinterest.

Technology has created an abundance of opportunities, Zuckerberg explains, but it has also created lots of challenges. Watch the video below to hear what she had to say.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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