Twitter's "pinned tweets" will roll out for free to select high-profile users.
Twitter is rolling out "pinned tweets" to a select group of high-profile users for free. The feature allows a limited number of politicians, musicians, and other celebrities to pin a tweet to the top of their stream. Paying customers will also have access to this feature.
A "pinned tweet" will not be constrained to time limits. It will be labeled as "promoted" at the top of a user's profile and is always displayed as shown below:
The Twitter pinned tweet feature is located inside a user's analytics page, making for easy use of the system. It will only show on the browser version of Twitter (not on the Twitter app or TweetDeck).
Although the feature is being rolled out for free now, it has actually been available for a year through the Twitter partnership system.
In 2011, Twitter provided brands B2B promotional tweets to drive awareness for their businesses. Companies including General Electric and Dell had the ability to list a tweet at the top of their brand pages.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.