Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation.
During his keynote session on day two of ClickZ Live New York, Andy Beal, chief executive of Trackur.com and author of Repped, spoke about the importance of reputation management and how when it's done right, it can lead to a solid foundation and, more importantly, a strong bottom line.
"The better [online] reputation you have, the better your customers will talk about you, [and] the less you will have to spend on marketing," Beal said.
ClickZ caught up with Beal after his keynote to find out what some of the biggest reputation blunders he has seen are. We also asked him for a few tips to avoid a reputation crisis, as well as how to repair one if mistakes have already been made. Watch the video below to hear what he had to say.
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Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
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