Facebook will display fewer ads in its right-hand column, but the ads will be larger than before.
Right after Twitter unveiled its profile redesign this week, Facebook decided to display fewer ads that are bigger in size in its right-hand column.
According to a blog post, Facebook will use the same ad proportions in the redesign as those in its desktop News Feed ads. The new look will be visually consistent with the ads in News Feed.
Here's how the new right-hand column ads will look:
"Previously, advertisers had to upload different creative assets to run ads on desktop News Feed and on the right column. Aligned with ads simplification, we are making it possible for advertisers to upload one image asset to run in either desktop News Feed or in the right-hand column," a Facebook spokesperson tells ClickZ.
Another highlight of the update is that it will drive Facebook users to engage more with businesses. The company reveals that in early tests, the engagement from people who saw the new ads had tripled.
"With larger, more rich images, we expect this to make it easier to run campaigns, improve performance, and make for a better experience for people seeing ads," Facebook says.
The new design will only be effective on desktops because the right-hand column isn't visible on mobile devices.
Facebook will start rolling out the update later this month.
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Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
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