Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations.
Groupon has expanded its e-commerce offering with the addition of in-store coupons to the Freebies section of its website.
According to Groupon, the move gives national retailers as well as marketers a "programmatic way to reach millions of potential customers with targeted promotions that drive traffic into their business."
The deals site also says in-store coupons allow retailers to use Freebies to generate sales across multiple channels.
Groupon's in-store coupons include offers like 20 to 30 percent off a women's shoe purchase at Macy's, 15 percent off an entire purchase at Sephora, 15 percent off a jewelry purchase at JCPenney, and $5 off a purchase of $25 or more at PetSmart.
Each retailer's coupon page displays how many coupons are available and when each offer expires. It also gives users the ability to filter by promo codes, sales, and in-store offers.
Freebies launched in the fourth quarter of 2013 as an online-only category that has since grown to include about 30,000 digital coupons, promotion codes, sales, giveaways, and samples from almost 6,000 national brands.
Groupon's Freebies page displays the total number of coupons and retailers available and allows users to browse by store and category. It also highlights "top coupons and offers" each day.
The addition of in-store coupons brings another 1,100 coupons from more than 250 retailers across 245,000 locations, Groupon says.
In-store coupons are initially available for national retailers. Groupon says it plans to expand to small businesses later this year.
In February, Groupon launched Deal Builder, or what it calls "a convenient, 24/7 self-service option for local businesses to build their own Groupon deal" that "guides merchants through a step-by-step process and enables them to choose from a series of popular deal templates to construct a promotion that best meets the needs of their business."
At that time, it also launched the Best of Groupon collection, which it says recognizes local businesses for the popularity of their campaigns and high levels of customer service.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT