internetmarketing

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

  |  April 14, 2014   |  Comments

An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.

Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. 

iab2013revenuesBreaking down revenues by ad format, search led the way with a total share of $18.4 billion, up 9 percent from 2012. Mobile, however, was the biggest contender of overall growth, reaching $7.1 billion in 2013. This was a 110 percent jump from the previous year. Display ad revenue grew 7 percent to $12.8 billion, while video, which the report counts as part of display, grew 19 percent to $2.8 billion.

iabadformatsA look at different industries reveals that retail advertisers continued to represent the largest category of Internet ad spending. This category accounted for 21 percent of total revenues in 2013 and slightly increased (1 percent) from 2012.

iadindustry

Revenue share in retail was followed by financial services (13 percent), auto (12 percent), telecom (9 percent), and leisure travel (8 percent).

Other findings in the report include:

  • In the fourth quarter of 2013, revenues in the U.S. crossed $12.1 billion for the first time.
  • While cable TV has emerged as a major advertising medium, its ad revenue growth was slower than other media.

The IAB report was produced in partnership with PricewaterhouseCoopers. You can download the full report here.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...