Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director.
The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.
A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.
Opening the conference on the first day was keynote speaker Randi Zuckerberg. Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including the maker culture, wearables, and visual mediums such as Pinterest.
Andy Beal, author of the book Repped, was another featured keynote speaker, inspiring attendees to really think about their online activities in order to manage reputation and create a solid business foundation. Beal shared a number of reputational blunders that he had witnessed and gave tips on how these can be avoided. He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines.
The presentations over the entire three days struck chords with attendees, with some remarking that it was a "captivating" event, and others commenting that it was "truly thought-provoking." All seemed to enjoy the opportunity to interact and network with key industry experts. For the speakers, too, the show proved a valuable experience. "ClickZ Live has been wonderful. There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy & Solutions, Social Business at IBM.
With the resounding comments of the event’s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live, has decided to leave Incisive Media on this high note and step down from his role.
Grehan has been with Incisive Media (ClickZ, Search Engine Watch, and ClickZ Live’s parent company) since July 2009. Through his strong leadership, collaborative spirit, and invaluable knowledge of the industry, Grehan has been a pivotal figure for all three brands from the get go. A seasoned SES speaker, Grehan joined the group as one of the most respected contributors and personalities in the industry, and took it from its search roots to where it is today. Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community.
Commenting on his decision to leave, Grehan said: "This has been a very hard decision for me to make. But, after five years at the helm with three of the most prestigious brands in the digital marketing industry, it’s time for a change, a new direction and new captain. I've loved every moment working as publisher with Incisive Media, but I'm a marketeer at heart and the call is loud. I wish great success to my old team. And no less to the new team I’ll be working with next. But you haven’t seen the last of me yet and there is no doubt that I’ll be catching up in person with everyone at the industry’s leading digital marketing event, ClickZ Live."
Though Grehan was unable to confirm his next move he did say that he would be going back to his roots as a digital marketing practitioner. And while no longer serving as group publisher for the brands, he will still be writing as a regular contributor to ClickZ and speaking at the ClickZ Live events.
"Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live. It is a very exciting time for these brands and Mike has made the next chapter of their development a thrilling reality. We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing, Incisive Media.
We'll be looking forward to building on the success of New York and seeing many of you at our next ClickZ Live event in Toronto, where Kirstine Stewart, managing director of Twitter Canada, will be speaking in May.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.