Twitter UK has created a calendar to help marketers seize the moment.
Twitter UK has launched an interactive calendar toolkit, #OwnTheMoment, to help marketers prepare for real-time marketing opportunities.
The planner is similar to an email calendar. It features filters with Seasonal, TV, Sporting, Cultural, Business and Twitter, as shown below:
It also lists events, as well as provides business tips on how to take advantage of them using the Twitter platform. Suggestions offered by the Planner are straightforward. For example, to ride on the wave of TV show Man Men's final season, the Clothes Shop UK can encourage consumers to purchase an item at a discount, using the hashtag #MadMen.
A sample tweet such as the above will serve as a handy illustration for marketers looking to develop in the real-time marketing arena and seize momental opportunities.
So guys, how will you #OwnTheMoment? After all, it's nearly Easter Sunday.
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Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
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