Twitter UK has created a calendar to help marketers seize the moment.
Twitter UK has launched an interactive calendar toolkit, #OwnTheMoment, to help marketers prepare for real-time marketing opportunities.
The planner is similar to an email calendar. It features filters with Seasonal, TV, Sporting, Cultural, Business and Twitter, as shown below:
It also lists events, as well as provides business tips on how to take advantage of them using the Twitter platform. Suggestions offered by the Planner are straightforward. For example, to ride on the wave of TV show Man Men's final season, the Clothes Shop UK can encourage consumers to purchase an item at a discount, using the hashtag #MadMen.
A sample tweet such as the above will serve as a handy illustration for marketers looking to develop in the real-time marketing arena and seize momental opportunities.
So guys, how will you #OwnTheMoment? After all, it's nearly Easter Sunday.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
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