Home  › Media › Mobile
facebook-mobile-blue

Facebook to Launch Mobile Ad Network

  |  April 22, 2014   |  Comments

According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month.

Facebook will debut its plans for a mobile ad network at its F8 Facebook Developers Conference on April 30, according to a story in Re/code, which cites "multiple sources familiar with the matter."

In an email, a Facebook rep told ClickZ, "This is a rumor and, as you know, Facebook doesn't comment on rumors."

However, according to Re/code, plans are underway for a network in which Facebook will pitch ads to publishers and developers, enabling it to make money from its extensive user base even when they're not on Facebook.

In a January blog post, Facebook said it was testing a new way for developers to monetize mobile apps.

"We are running a small test to explore showing Facebook ads in third-party mobile apps," wrote Sriram Krishnan, who works on mobile products for Facebook. "In this test, we'll be extending Facebook's rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps."

In fact, Krishnan called the test "more like a mobile ad network in that we are working directly with a small number of advertisers and publishers, rather than an outside ad-serving platform."

Per an announcement in January, mobile advertising revenue represented approximately 53 percent of Facebook's advertising revenue for the fourth quarter of 2013, which was up from about 23 percent in the same period in 2012.

According to Re/code, Facebook's mobile ad network will be competing against Google's AdMob mobile network, Twitter's MoPub ad network, and smaller players like Millennial Media.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...