Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says.
Facebook is expanding the availability of its Business Manager tool, which it says lets large advertisers easily manage ad accounts, Pages, apps, and permissions.
Business Manager is currently available to a "limited number of U.S. advertisers" but Facebook plans to roll it out internationally "within a few weeks," the network says in a blog post.
The tool is designed to simplify marketing efforts and shows each advertiser the Pages, ad accounts, and apps linked to a brand, as well as the people on a given team and the external partners who can access those assets.
Agencies or preferred marketing developers (PMDs), on the other hand, can use Business Manager to see the Pages, ad accounts, and apps their clients allow them to access and the people on their teams with access, Facebook says.
According to the social network, Business Manager allows advertisers, agencies, and PMDs to control all aspects of their businesses on Facebook, such as adding or deleting linked ad accounts or granting and revoking permission to employees and external partners for ad accounts, apps, and Pages.
Business Manager also makes it easier for people to keep their personal and business experiences separate, as employees can use their Facebook logins to access ad accounts and Pages without having to be friends with other people from work, Facebook adds.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT