Home  › Social › Social Media
facebook-business-manager

Facebook Expands Business Manager Tool

  |  April 28, 2014   |  Comments

Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says.

Facebook is expanding the availability of its Business Manager tool, which it says lets large advertisers easily manage ad accounts, Pages, apps, and permissions.

Business Manager is currently available to a "limited number of U.S. advertisers" but Facebook plans to roll it out internationally "within a few weeks," the network says in a blog post.

The tool is designed to simplify marketing efforts and shows each advertiser the Pages, ad accounts, and apps linked to a brand, as well as the people on a given team and the external partners who can access those assets.

Agencies or preferred marketing developers (PMDs), on the other hand, can use Business Manager to see the Pages, ad accounts, and apps their clients allow them to access and the people on their teams with access, Facebook says.

According to the social network, Business Manager allows advertisers, agencies, and PMDs to control all aspects of their businesses on Facebook, such as adding or deleting linked ad accounts or granting and revoking permission to employees and external partners for ad accounts, apps, and Pages.

Business Manager also makes it easier for people to keep their personal and business experiences separate, as employees can use their Facebook logins to access ad accounts and Pages without having to be friends with other people from work, Facebook adds.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...