Home  › Social › Social Media
facebook-business-manager

Facebook Expands Business Manager Tool

  |  April 28, 2014   |  Comments

Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says.

Facebook is expanding the availability of its Business Manager tool, which it says lets large advertisers easily manage ad accounts, Pages, apps, and permissions.

Business Manager is currently available to a "limited number of U.S. advertisers" but Facebook plans to roll it out internationally "within a few weeks," the network says in a blog post.

The tool is designed to simplify marketing efforts and shows each advertiser the Pages, ad accounts, and apps linked to a brand, as well as the people on a given team and the external partners who can access those assets.

Agencies or preferred marketing developers (PMDs), on the other hand, can use Business Manager to see the Pages, ad accounts, and apps their clients allow them to access and the people on their teams with access, Facebook says.

According to the social network, Business Manager allows advertisers, agencies, and PMDs to control all aspects of their businesses on Facebook, such as adding or deleting linked ad accounts or granting and revoking permission to employees and external partners for ad accounts, apps, and Pages.

Business Manager also makes it easier for people to keep their personal and business experiences separate, as employees can use their Facebook logins to access ad accounts and Pages without having to be friends with other people from work, Facebook adds.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...