Home  › Social › Social Media
instagram-app

Instagram Testing Video Ads With Early Partners

  |  May 1, 2014   |  Comments

The platform says it will roll out video ads "carefully and methodically," starting with the U.S.

Facebook-owned photo-sharing platform Instagram is testing out video ads, a rep confirms to ClickZ.

While Instagram isn't sharing a specific launch date, the rep writes in an email that the platform is currently testing sponsored video ads with early advertising partners and plans to roll them out "the same way we're rolling out the entire ad suite on Instagram - carefully and methodically."

That's no surprise to Paul Chaney, principal and founder of Chaney Marketing Group, who says, "In my experience, Facebook's standard operating procedure is to test with a small sample, then roll out changes on a broader scale. I wouldn't be surprised if that wasn't the case with Instagram as well - exclusive, big brand advertisers first, then wider sample, then self-service so that small businesses can make use of the feature."

While Instagram says it is looking at the possibility of running video ads for all of its early advertising partners, the rep says the platform will begin with the U.S.

The rep did not share specific brands involved in testing. However, Adweek recently reported Instagram's early advertising partners include Levi's, Ben and Jerry's, Burberry, and Starwood.

According to the rep, Instagram selects brands for video testing "the same way we've selected and worked with brands on the photo ad product."

In other words, brands must first embrace Instagram as a place to share their content in order to learn the aesthetic and be a part of the community. "We advise our partners to share images and videos that capture a lifestyle, not just a product. On the advertising side, we work together from the beginning of a campaign - from the concept phase to production to final edit before a campaign goes live," the rep says.

Overall, it seems that video ads will simply be a natural extension to Instagram. Just as a user can utilize photos and videos to tell a story through imagery, video ads will be able to do the same.

In other Facebook and video related news, the platform also released an update for its Messenger app on April 28, which it says lets users send videos from their phone camera rolls and play videos within the app, as well as take and share photos with a single tap without leaving a conversation.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...