A trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network).
ClickZ Live is coming to Toronto, Canada, in just a few short weeks. From May 14 to 16, the digital marketing event will host a jam-packed agenda of focused informational sessions and three keynotes that you won't want to miss from representatives of TSN (The Sports Network), Twitter, and Yahoo.
ClickZ Live Toronto keynote speakers Kirstine Stewart, Mark Silver, Nick Drew.
Day one of ClickZ Live launches with keynote speaker Mark Silver, head of digital at TSN, a leading sports network in Canada. Silver will discuss how to implement a holistic approach to create a brand experience that delights your audience's appetite for content. He'll share examples from TSN's own campaigns that deliver content at home, at work, and on the go.
Also on day one, Kirstine Stewart, managing director of Twitter Canada, will talk about the decline of traditional marketing in favor of in-the-moment marketing. Armed with case studies of how brands have used Twitter to reach people in the moments that matter, Stewart will discuss how Twitter fits into your digital marketing ecosystem.
Day two welcomes Nick Drew, head of research at Yahoo, who will discuss if technology is helping or hampering the human memory. Drew will explore how our technology helps us remember the daily moments of our lives, from a child's first steps to our favorite dinner – but poses the question: Is reaching for our mobile devices in these moments a good or bad thing? And what does this mean for the future of the modern marketer?
If you're on your way to ClickZ Live in Toronto, make sure to pencil in these keynotes to your schedule. If you still haven't registered, there are several levels available – including a Networking+ pass that gets you into the keynote sessions for free.
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Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
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