Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart.
Online retailer Amazon has revealed #AmazonCart, a feature that allows you to add items to your Amazon shopping cart via Twitter.
In order to use the functionality, consumers must link their Twitter and Amazon accounts by editing their Amazon social settings. Then, when consumers see tweets containing Amazon product links with goods they would like to purchase, they can reply to the tweets with the hashtag #AmazonCart to save those items to their carts to purchase later.
As has always been the case, customers can review or edit their carts at any time on Amazon.com, but they will now also receive reply tweets from @MyAmazon describing the status of their #AmazonCart requests. That includes whether the item was successfully added to a cart, whether the item is out of stock, or how customers can finish checking out later, Amazon says.
Amazon also notes most content on Twitter is public, so #AmazonCart replies will be visible to whomever a Twitter user replied to, as well as to those viewing the conversation or the user's timeline unless the Twitter account is set to private.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT