Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart.
Online retailer Amazon has revealed #AmazonCart, a feature that allows you to add items to your Amazon shopping cart via Twitter.
In order to use the functionality, consumers must link their Twitter and Amazon accounts by editing their Amazon social settings. Then, when consumers see tweets containing Amazon product links with goods they would like to purchase, they can reply to the tweets with the hashtag #AmazonCart to save those items to their carts to purchase later.
As has always been the case, customers can review or edit their carts at any time on Amazon.com, but they will now also receive reply tweets from @MyAmazon describing the status of their #AmazonCart requests. That includes whether the item was successfully added to a cart, whether the item is out of stock, or how customers can finish checking out later, Amazon says.
Amazon also notes most content on Twitter is public, so #AmazonCart replies will be visible to whomever a Twitter user replied to, as well as to those viewing the conversation or the user's timeline unless the Twitter account is set to private.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT