Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart.
Online retailer Amazon has revealed #AmazonCart, a feature that allows you to add items to your Amazon shopping cart via Twitter.
In order to use the functionality, consumers must link their Twitter and Amazon accounts by editing their Amazon social settings. Then, when consumers see tweets containing Amazon product links with goods they would like to purchase, they can reply to the tweets with the hashtag #AmazonCart to save those items to their carts to purchase later.
As has always been the case, customers can review or edit their carts at any time on Amazon.com, but they will now also receive reply tweets from @MyAmazon describing the status of their #AmazonCart requests. That includes whether the item was successfully added to a cart, whether the item is out of stock, or how customers can finish checking out later, Amazon says.
Amazon also notes most content on Twitter is public, so #AmazonCart replies will be visible to whomever a Twitter user replied to, as well as to those viewing the conversation or the user's timeline unless the Twitter account is set to private.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.