The new targeting feature is available to all advertisers and through Twitter's Ads API.
Following on the heels of LinkedIn's language preference targeting for Company and Showcase pages earlier this week, Twitter is now also giving advertisers the ability to target its users by language.
The feature, which is available for 20 languages, enables advertisers to serve their Promoted Tweets and Promoted Accounts in languages that their audience understands. This gives users the ability to see relevant ads in their own language, Twitter says in a blog post.
Advertisers select the languages they want to target and users that understand that language could see Promoted Tweets in those languages in their timelines.
Twitter says it uses a number of different signals to determine a user's language, including the language selected in a user's profile and the languages that correspond to a user's Twitter activity. A user could be targetable by multiple languages if the platform infers that a user is multilingual, Twitter says.
Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages, Twitter says.
Advertisers can also use language targeting with Twitter's suite of targeting options based on interest, keyword, gender, geo, or tailored audience segments.
Along with language-specific analytics, the targeting is available to all advertisers and through Twitter's Ads API.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT