Home  › Social › Social Media
twitter-lang-targeting-v2-600

Twitter Adds Language Targeting to Promoted Tweets and Accounts

  |  May 9, 2014   |  Comments

The new targeting feature is available to all advertisers and through Twitter's Ads API.

Following on the heels of LinkedIn's language preference targeting for Company and Showcase pages earlier this week, Twitter is now also giving advertisers the ability to target its users by language.

The feature, which is available for 20 languages, enables advertisers to serve their Promoted Tweets and Promoted Accounts in languages that their audience understands. This gives users the ability to see relevant ads in their own language, Twitter says in a blog post.

Advertisers select the languages they want to target and users that understand that language could see Promoted Tweets in those languages in their timelines.

Twitter says it uses a number of different signals to determine a user's language, including the language selected in a user's profile and the languages that correspond to a user's Twitter activity. A user could be targetable by multiple languages if the platform infers that a user is multilingual, Twitter says.

Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages, Twitter says.

Advertisers can also use language targeting with Twitter's suite of targeting options based on interest, keyword, gender, geo, or tailored audience segments.

Along with language-specific analytics, the targeting is available to all advertisers and through Twitter's Ads API.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...