Home  › Social › Social Media
pinterest-alt

Pinterest to Star in TV Show "We're Moving In"

  |  May 9, 2014   |  Comments

The FYI Network will integrate the Pinterest experience into a new TV series.

Pinterest is expanding its reach beyond the Web - the photo-sharing platform is set to play a role in a new TV series called We're Moving In.

The home design show, which will be broadcast on A&E Networks' new lifestyle channel FYI, will follow new housemates as they draw inspiration from Pinterest to design their new places. In each episode, the featured housemates will create a shared Pinterest board to start their decorating process. FYI has ordered six half-hour episodes of the unscripted show.

 

pinterestandfyi

This is the first time the FYI Network has collaborated with Pinterest for a TV series. The network says the partnership came to be because Pinterest users' diverse and passionate sharing experience on the platform reflect the company's mission to "embrace an adventurous, personalized, and non-prescriptive approach to lifestyle content."

Through the collaboration, "we're able to bring that same unique creativity to the series," says Jana Bennett, president of FYI and Lifetime Movie Network.

The FYI Network, which is a replacement for A&E Networks' BIO Channel, will debut July 7.

It's no surprise that TV networks and brands are tapping into the image-sharing platform. Recent research reveals that the company is worth $3.8 billion. And the site comes with a coveted audience demographic: More than 90 percent of all pins are made by women. Moreover, sharing on Pinterest increased by 5 percent in Q1 2014 from last quarter.

So, will you tune in to see Pinterest on the silver screen? 

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs