Home  › Social › Social Media
pinterest-alt

Pinterest to Star in TV Show "We're Moving In"

  |  May 9, 2014   |  Comments

The FYI Network will integrate the Pinterest experience into a new TV series.

Pinterest is expanding its reach beyond the Web - the photo-sharing platform is set to play a role in a new TV series called We're Moving In.

The home design show, which will be broadcast on A&E Networks' new lifestyle channel FYI, will follow new housemates as they draw inspiration from Pinterest to design their new places. In each episode, the featured housemates will create a shared Pinterest board to start their decorating process. FYI has ordered six half-hour episodes of the unscripted show.

 

pinterestandfyi

This is the first time the FYI Network has collaborated with Pinterest for a TV series. The network says the partnership came to be because Pinterest users' diverse and passionate sharing experience on the platform reflect the company's mission to "embrace an adventurous, personalized, and non-prescriptive approach to lifestyle content."

Through the collaboration, "we're able to bring that same unique creativity to the series," says Jana Bennett, president of FYI and Lifetime Movie Network.

The FYI Network, which is a replacement for A&E Networks' BIO Channel, will debut July 7.

It's no surprise that TV networks and brands are tapping into the image-sharing platform. Recent research reveals that the company is worth $3.8 billion. And the site comes with a coveted audience demographic: More than 90 percent of all pins are made by women. Moreover, sharing on Pinterest increased by 5 percent in Q1 2014 from last quarter.

So, will you tune in to see Pinterest on the silver screen? 

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...