Twitter has released a number of updated features on TweetDeck, and has unified its scheduling system for the first time.
Most brands use a service such as TweetDeck to keep their Twitter streams fresh with scheduled posts throughout the day. Now, users of the Twitter-owned TweetDeck will find the application even more convenient, as Twitter has added the ability to schedule tweets with images, among other tricks.
To push out a photo post, users simply need to select Schedule Tweet, pick an image, and choose a time in the future to send it out. This functionality can be accessed on the Web, Windows and Chrome versions of TweetDeck, and soon on the Mac app.
"Allowing users to schedule tweets with an image puts TweetDeck on par with other tools that offer similar functionality," says Luke Carrell, account director at global social media agency We Are Social NY.
Aside from images, new features include the ability to add a Scheduled Tweets column, where you can edit and track your tweets. Once you make a change, it can be seen by everyone with access to the same Twitter account.
Additionally, it's the first time that the microblogging service has unified its scheduling system, says Twitter, as the scheduled tweets on TweetDeck will be visible on ads.twitter.com and vice-versa.
"This latest change reflects Twitter's ambition to make its paid products more accessible and user-friendly for advertisers at every level," Carrell tells ClickZ, commenting on the updates.
He adds that by integrating a popular channel management tool like TweetDeck into its paid products like Twitter Ads, the social media platform helps simplify advertisers' workflow and make the entire process clearer.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014