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Soccer Fans Will Watch World Cup on Multiple Devices [Survey]

  |  June 3, 2014   |  Comments

A recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games.

Less than two weeks before the FIFA World Cup kicks off in Brazil, a new study shows that viewers will keep up with the soccer games on more than one device.

In its latest survey, YuMe, a provider of digital video brand advertising solutions, describes the 2014 World Cup as "The Ultimate Multi-Screen Event." According to the results, watching soccer matches on multiple devices is important to 46 percent of respondents, and close to 60 percent think that watching on several screens will allow them to take in more games.

yume-new

Image Credit: YuMe

In addition, 54 percent of soccer fans surveyed intend to watch online video of completed games.

The results also reveal that live-streaming will be popular across all devices. Respondents indicated that they will watch live games on computers (33 percent), tablets (22 percent), as well as on connected TVs (13 percent) and smartphone (11 percent).

The survey produced several other insights, including:

  • Close to 80 percent of World Cup audiences will watch matches from either a bar, a friend's home, or work.
  • More than 60 percent of viewers intend to watch highlights on the computer, 23 percent will watch on a smartphone, and 25 percent on a tablet

The survey was conducted by market research platform Instant.ly, on behalf of YuMe. You can view all the findings in this infographic:

World Cup 2014 Infographic

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ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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