A recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games.
Less than two weeks before the FIFA World Cup kicks off in Brazil, a new study shows that viewers will keep up with the soccer games on more than one device.
In its latest survey, YuMe, a provider of digital video brand advertising solutions, describes the 2014 World Cup as "The Ultimate Multi-Screen Event." According to the results, watching soccer matches on multiple devices is important to 46 percent of respondents, and close to 60 percent think that watching on several screens will allow them to take in more games.
Image Credit: YuMe
In addition, 54 percent of soccer fans surveyed intend to watch online video of completed games.
The results also reveal that live-streaming will be popular across all devices. Respondents indicated that they will watch live games on computers (33 percent), tablets (22 percent), as well as on connected TVs (13 percent) and smartphone (11 percent).
The survey produced several other insights, including:
The survey was conducted by market research platform Instant.ly, on behalf of YuMe. You can view all the findings in this infographic:
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014