New research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content.
It's universally acknowledged that Millennials (those between the ages of 18 and 36) are the most tech-savvy generation. When marketing to this segment, you need to think about three key elements, according to new research:
In its latest report, Content Finds the Consumer, global consumer experience management company SDL provides an examination of Millennial media habits. The results show that close to 70 percent of Millennials use two different devices every day. Among them, smartphone usage dominates. Millennials check their smartphones 43 times per day.
Meanwhile, Millennials like communicating with businesses on social media platforms like Facebook and Twitter, according to the report. More than two-thirds of Millennials responded that they embrace brands on social media in order to get discounts, while 56 percent to receive free perks.
In addition, this segment turn first to social networks to discover content, and further share the content via social media. By contrast, email and search engines are the least favorite channels.
Image Credit: SDL
A deeper look at Millennial media habits reveals that they prefer hyper-targeted content, in the form of personalized social networks, customized online news feeds, and music streams. For example, 71 percent of the respondents choose hyper-targeted music streaming services like Pandora and Spotify, compared to 11 percent who listen to non-targeted local radio.
Based on the findings, the report provides some suggestions for better marketing to Millennials:
SDL surveyed 1,800 millennials around the world, consisting of 53 percent female and 47 percent male. You can get more insights from this SlideShare file.
Homepage image via Shutterstock.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014