Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out slowly.
Pinterest is enabling business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis.
The do-it-yourself "promoted pins" offering is being tested with a small group of businesses, and others can sign up here to gain access.
"We want to collect lots of feedback from U.S.-based companies in this test. If you'd like to try Promoted Pins, sign up. We'll be in touch when we're ready for you to get started," Pinterest said in a blog post.
This test is different than the promoted pins in beta that's happening with top brands for search and category feeds. A representative told ClickZ's sister publication, Search Engine Watch, that this DIY model is aimed at small and medium-sized businesses that prefer the self-serve, CPC model to the longer term, CPM model for "Paid Partners."
As part of the announcement, Pinterest unveiled improved analytics for business accounts.
In addition to information on what people are pinning from a website, businesses can now see which pins and boards are driving the most impressions, clicks, and repins.
Pinterest said the new analytics should be available to all business accounts soon.
This article was originally published on Search Engine Watch.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting.
Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space.
Prior to launching bizbuzzcontent, Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients.
Jessica has a bachelor's in communications and public relations from San Diego State University.
She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.