Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out slowly.
Pinterest is enabling business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis.
The do-it-yourself "promoted pins" offering is being tested with a small group of businesses, and others can sign up here to gain access.
"We want to collect lots of feedback from U.S.-based companies in this test. If you'd like to try Promoted Pins, sign up. We'll be in touch when we're ready for you to get started," Pinterest said in a blog post.
This test is different than the promoted pins in beta that's happening with top brands for search and category feeds. A representative told ClickZ's sister publication, Search Engine Watch, that this DIY model is aimed at small and medium-sized businesses that prefer the self-serve, CPC model to the longer term, CPM model for "Paid Partners."
As part of the announcement, Pinterest unveiled improved analytics for business accounts.
In addition to information on what people are pinning from a website, businesses can now see which pins and boards are driving the most impressions, clicks, and repins.
Pinterest said the new analytics should be available to all business accounts soon.
This article was originally published on Search Engine Watch.
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Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
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