After abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social network says it will launch the new app again "soon."
Snapchat seems to be Facebook's number one enemy these days. After taking down its first attempt to compete with Snapchat last month, the unpopular Poke app, Facebook is now working on a second message-sharing app in order to stay in the game.
But it seems the social network pressed send too soon as it accidentally released its new ephemeral messaging service, Slingshot, earlier this week and removed it shortly after. The brief look at the app shows that like Snapchat, Slingshot enables users to send photos and videos to their circle of friends. The similarities continue in that the messages disappear after they are viewed. However, unlike Snapchat, users can't see their friends' messages until they "sling" something back, according to the Los Angeles Times.
Since Facebook has already pulled the app, there aren't many more details available about the product. However, a representative for the company tells TechCrunch that it is still working on Slingshot and the mobile app will be "ready soon."
Facebook has seen Snapchat as a threat for a while now. In November of last year, they attempted to purchase the popular app, but the start-up rejected the all-cash acquisition offer, which was valued at more than $3 billion at the time.
Also in late 2012, about a year after Snapchat's debut, Facebook launched a similar mobile app called Poke, where users could send disappearing messages, photos, and videos. But in May of this year, the company quietly withdrew Poke due to its poor performance.
In comparison, Snapchat is becoming more and more popular, particularly among young users. This May, they unveiled a text/video feature called Chat to help brands better communicate with consumers.
As of time of publishing, Facebook had not responded to ClickZ's request for information about Slingshot's product road map.
Do you think Facebook can compete with the ever-popular Snapchat? Tell us in the comments below!
Snapchat image via Shutterstock.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT