Home  › Social › Social Media
facebook-mobile-blue

Facebook to Sell Web Browsing Data to Advertisers

  |  June 12, 2014   |  Comments

The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads.

Facebook will soon be handing over more of your data to advertising firms, including your Web browsing habits.   

In a blog post released by the social network earlier today, Facebook said that it plans to share its users' Web browsing histories, along with apps they have downloaded, with advertising companies "in the coming weeks." This is in order to better target users with personalized ads. The feature initially will be limited to U.S.-based social networkers.

"Today, we learn about your interests primarily from the things you do on Facebook, such as Pages you like. Starting soon in the U.S., we will also include information from some of the websites and apps you use."

Before today's announcement, Facebook could target users with ads based only on their activity on the social network.

Facebook explained, "Let's say that you're thinking about buying a new TV, and you start researching TVs on the Web and in mobile apps.

"We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you're interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV."

It appears that Facebook is continuing on a campaign to push the data envelope, according to Jeffrey Chester, executive director of the Center for Digital Democracy. "The move raises troubling privacy and consumer-protection concerns," he says.

However, Facebook claims it consulted with the US Federal Trade Commission (FTC) and Ireland's Data Protection Commissioners about the change ahead of today's announcement, even though it "is not required to seek regulatory approval."

Facebook is allowing users to opt out of this data sharing feature, but rather than just tick a box in your settings, you'll have to follow this link and select which companies you want to opt out from.

The social network said that it is also possible for members to opt out using its iOS and Android apps.

This article was originally published on the Inquirer.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Carly Page

Carly Page joined The INQUIRER as News Editor in April 2012. Before becoming a full-time geek, Carly studied Journalism at the University of Lincoln, and dabbled in the music journalism industry. Carly's main coverage areas include mobile devices, mobile software, telecoms, mobile operators, social networks and anything Breaking Bad related.

View Carly's Google+ profile

 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...