Home  › Social › Social Media
microsoftcompany

Microsoft Tops LinkedIn's List of Most Influential Tech Brands

  |  June 19, 2014   |  Comments

The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands.

Microsoft has been steadily losing its leading position to competitors like Apple and Google, but LinkedIn's new list suggests the corporation is beating its tech peers when it comes to content marketing on the business-oriented social networking platform.

To create its inaugural list of the 10 most influential global brands, LinkedIn measured the advertising efforts of brands using its Marketing Solutions products. To determine the leaders, LinkedIn quantified brands' content marketing efforts with a Content Marketing Score (CMS), which was calculated by measuring a brand's unique engagement divided by its total target audience.

The results? Eight of the top 10 global brands are located in the U.S., and half of them are media companies or publishers.

It's no surprise to see media corporations leading the way, as they produce a large amount of content on a daily basis, and know how to distribute their content to target consumers. But it's interesting that the tech industry represents the second largest vertical on the list.

Among the most influential global tech brands, Microsoft takes the lead, followed by Hewlett-Packard, then Salesforce.com, and IBM.

"Microsoft has a solid follower base, and they make good use of content to effectively engage our members with organic and sponsored information," says a LinkedIn spokesperson, Fenot Tekle.

When asked if Bill Gates' Influencer Posts were a big driver of Microsoft's strong content marketing performance on LinkedIn, Tekle explains to ClickZ that in addition to Influencer Posts, LinkedIn measured other engagement activities as well, including Sponsored Updates, Company Pages, LinkedIn Groups, and employee updates.

"[In addition to the Influencer Posts], Microsoft has employee posts that drive great engagement on our platform," she notes.

You can see the full top 10 list of most influential brands (in terms of content marketing) on Linkedin below:

linkedinlist

Homepage image via Shutterstock.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...