Home  › Asia
youtube-logo

YouTube Unveils APAC’s Top 10 Ads

  |  June 20, 2014   |  Comments

The video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reveals three trends in the video space.

Although the World Cup is in full swing, it's a women's clothing ad that takes the top spot on YouTube's ads leaderboard for the second quarter of 2014. With more than 84.5 million views in the past three months, "First Kiss," created by women's clothing and accessories brand Wren, takes the lead, followed by Nike's soccer spot and an ad from Thai Life Insurance.

The videos topping the list reveal three trends, according to YouTube: Think seasonal, think digital, and think local.

Think Seasonal

Four of the 10 top videos have hopped on the World Cup bandwagon, including the ad in the second spot, "Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta, and More."

Think Digital

Brands that create compelling stories and tailor the content specifically for the YouTube audience are more likely to be popular with viewers, says YouTube. For example, the number one ad, Wren's "First Kiss," asks 20 strangers to kiss on camera, and the number four spot, "Castrol Footkana," features Brazilian soccer player Neymar and rally driver Ken Block competing with each other to score the most goals. Both of these ads, with their captivating premises, have gained a large number of viewers.

Think Local

More than half of the ads on the list either come from APAC or have incorporated local references and culture into their storytelling.

Videos on the chart that have tapped into the local element include Thai Life Insurance's story of an "Unsung Hero," convenience store chain FamilyMart's "Who Makes the FamilyMart Clerks Smaller?," and Suntory's "Momotaro Episode 1."

YouTube selected the top 10 best-performing ads based on both their popularity (organic views) and promotion (paid views). Watch the top videos in most-viewed order below:

1. First Kiss

2. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta and More

3. Unsung Hero

4. Castrol Footkhana: Neymar Jr. vs Ken Block

5. ふなっしーが「LINE ポコパン」に大乱入!!スター生活は疲れたなっしー!

6. Who Makes the FamilyMart Clerks Smaller?

7. All-Time Greats

8. Nike Football: Risk Everything

9. Samsung Galaxy

10. Episode 1

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...