Home  › Asia
youtube-logo

YouTube Unveils APAC’s Top 10 Ads

  |  June 20, 2014   |  Comments

The video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reveals three trends in the video space.

Although the World Cup is in full swing, it's a women's clothing ad that takes the top spot on YouTube's ads leaderboard for the second quarter of 2014. With more than 84.5 million views in the past three months, "First Kiss," created by women's clothing and accessories brand Wren, takes the lead, followed by Nike's soccer spot and an ad from Thai Life Insurance.

The videos topping the list reveal three trends, according to YouTube: Think seasonal, think digital, and think local.

Think Seasonal

Four of the 10 top videos have hopped on the World Cup bandwagon, including the ad in the second spot, "Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta, and More."

Think Digital

Brands that create compelling stories and tailor the content specifically for the YouTube audience are more likely to be popular with viewers, says YouTube. For example, the number one ad, Wren's "First Kiss," asks 20 strangers to kiss on camera, and the number four spot, "Castrol Footkana," features Brazilian soccer player Neymar and rally driver Ken Block competing with each other to score the most goals. Both of these ads, with their captivating premises, have gained a large number of viewers.

Think Local

More than half of the ads on the list either come from APAC or have incorporated local references and culture into their storytelling.

Videos on the chart that have tapped into the local element include Thai Life Insurance's story of an "Unsung Hero," convenience store chain FamilyMart's "Who Makes the FamilyMart Clerks Smaller?," and Suntory's "Momotaro Episode 1."

YouTube selected the top 10 best-performing ads based on both their popularity (organic views) and promotion (paid views). Watch the top videos in most-viewed order below:

1. First Kiss

2. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta and More

3. Unsung Hero

4. Castrol Footkhana: Neymar Jr. vs Ken Block

5. ふなっしーが「LINE ポコパン」に大乱入!!スター生活は疲れたなっしー!

6. Who Makes the FamilyMart Clerks Smaller?

7. All-Time Greats

8. Nike Football: Risk Everything

9. Samsung Galaxy

10. Episode 1

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...