Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific.
In its latest step to strengthen business in the Asia-Pacific region, Microsoft today has added Hong Kong to its Outlook.com advertising markets.
Now the webmail can help advertisers reach consumers in Australia, India, Malaysia, New Zealand, Singapore, Taiwan, Hong Kong, and Thailand.
Standard Chartered is Outlook.com's first brand partner in Hong Kong. The bank has already used Outlook.com in its campaign to drive online applications for personal loans. Other brands that have incorporated Outlook.com into their marketing mix include Samsung, Toyota, and Resorts World Sentosa.
Microsoft officially revealed the webmail as a personal email service to replace Hotmail in April of 2013. After the launch, the tech company has developed a number of new features for Outlook.com to rival Gmail.
When asked if the ad presence in Hong Kong can give Outlook a competitive advantage over Gmail in the advertising space in that city-state, Microsoft was unavailable to comment.
But the company's own data shows that with the launch of advertising in Hong Kong, Outlook.com can help advertisers reach approximately 400 million users worldwide. The webmail currently has 218 million unique visitors per month.
Image via Shutterstock.
Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET