Home  › Media › Mobile
Twitter Advertising

Twitter Steps Into Facebook's Shadow With Launch of Mobile App-Install Ads

  |  July 1, 2014   |  Comments

App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google.

Twitter is following in the footsteps of Google and Facebook with the launch of mobile app-install ads.

The microblogging service tested the feature in beta earlier this year with a select number of advertisers including EA Games and Lyft, and this week it confirmed that it is rolling out the app-install ads globally.

These adverts will show as promoted tweets, and users who click on the link will be taken automatically to the iTunes App Store or Google Play to download the advertised app, with Twitter using EA's Real Racing 3 as an example.

Those using Twitter on an iPhone or iPad will get a notification when the app has finished downloading, and those who already have the app installed will see it launch if the promoted link is clicked.

Companies can target their ads to users based on interest, keyword, gender, geographic location, language, and mobile device, and Twitter said that advertisers will be able to customize promoted tweets to provide additional context, or to pull in information from an app's App Store or Google Play listing.

Twitter is clearly looking to attract new advertisers, having detailed its new "cost-per-app-click" payment model in a blog post, a feature that means advertisers will only be charged when a user clicks through to the App Store.

The firm will also provide tracking for developers, boasting, "Once your ads are running, we provide conversion tracking for mobile apps, which allows you to measure the full conversion impact of your campaigns, including initial installs and in-app conversion events.

"We're excited for you to take advantage of this product suite to drive app installs and engagements with new and existing customers on Twitter," it added.

This article was originally published on the Inquirer.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Carly Page

Carly Page joined The INQUIRER as News Editor in April 2012. Before becoming a full-time geek, Carly studied Journalism at the University of Lincoln, and dabbled in the music journalism industry. Carly's main coverage areas include mobile devices, mobile software, telecoms, mobile operators, social networks and anything Breaking Bad related.

View Carly's Google+ profile

 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...