4 of the 10 Most Shared Video Ads of 2014 Are From World Cup
The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this year's Super Bowl cracked the top 10.
Although we’re just halfway through 2014, it’s already looking like a World Cup year for social video marketing, with four of the top 10 commercials coming from FIFA sponsors or brands looking to take advantage of the world’s biggest soccer tournament. That’s according to new data from Unruly, which has created a list of the top 10 most popular online commercials of the year (so far!).
Dubbed by many as the unofficial World Cup theme song, Danone yogurt brand Activia’s musical collaboration with Colombian pop princess Shakira, “La La La (Brazil 2014),” takes the number one spot with more than 4.5 million shares. It’s also the fourth most shared ad of all time.
Unruly calls Danone’s new dance-themed creative “trackvertising” because it blurs the thin red line between music videos and advertising. Other examples of “trackverts” include: Fiat and J.Lo’s “Papi,” the Kia Hamsters and Lady Gaga, Arianna’s “Sexy People (The Fiat Song) featuring Pitbull,” H&M’s Beyoncé as Mrs. Carter, and the Volvo XC60 ad with Swedish House Mafia. Such a move is not surprising. Music videos are by far the most shared video content on the Web, after all, so it’s only natural that brands looking to embrace their roles as content creators are mixing the two.
Other brands to appear in the top 10 most shared ads of the year (so far) include 20th Century Fox, Cardstore, Thai Life Insurance, and clothing brand Wren.
Meanwhile, only one ad from this year’s Super Bowl makes it onto the list – Budweiser’s “Puppy Love” ad. It’s further evidence that Super Bowl sponsors need to raise their game next year. Despite an overall rise in shares of branded videos (by 22 percent), this year’s game was the first time in the sporting event’s history that shares of online ads went down – 29 percent from 2013. The top 40 World Cup ads also attracted almost three times more online shares and views than the top 40 commercials from Super Bowl 2014.
Methodology
The data was extracted on July 9, 2014, using Unruly Analytics and the Unruly Viral Video Chart, which cover 430 billion video views and are tracking 24 million shares per day. They rank videos by the number of shares they attract across Twitter, Facebook, and the blogosphere. Click here to see an Unruly Viral Video Chart of the top 10 ads.
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
Whitepaper|Analyzing Customer Data
Winning the Data Game: Digital Analytics Tactics for Media Groups
5y
Winning the Data Game: Digital Analytics Tactics f...
Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
Whitepaper|Digital Marketing
Learning to win the talent war: how digital marketing can develop its people
2y
Learning to win the talent war: how digital market...
This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
More News
The Power of Snapchat's 7/0 Optimisation Window
4mFospha Team
The Power of Snapchat's 7/0 Optimisation Window
In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
Case Study
Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
2yBenjamin Broomfield
Turning TikToks into book sales: Penguin Random Ho...
When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
Case Study
How an EPL Club increased brand trust in their betting sponsor by 262%
2yBenjamin Broomfield
How an EPL Club increased brand trust in their bet...
Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
Facebook goes after clickbait headlines - five tips to maintain reach
7yTereza Litsa
Facebook goes after clickbait headlines - five tip...
Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam
7yAl Roberts
How Toys 'R' Us capitalized on a timely sponsorshi...
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...