Home  › Social › Social Media
instagram-icon-large

Will Facebook Launch Another Snapchat Clone Within Instagram?

  |  July 28, 2014   |  Comments

Facebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat.

Instagram seems to have accidentally leaked a new mobile app it's currently testing, as last week several Android users posted snapshots of an Instagram banner ad that said, "Introducing Bolt."

instagram-bolt

"Bolt" is described as a "one-tap photo messaging" app, and looks a lot like ephemeral service Snapchat. But when users tried to click through to learn more about the product, they were linked to a dead end on the Google Play store.

The leak of "Bolt" may sound familiar. In June of this year, Instagram's parent company Facebook mistakenly unveiled its own Snapchat clone, "Slingshot," but pulled the new mobile app shortly after the premature release.

Facebook has clearly been focused on creating a product to rival Snapchat after the start-up turned down its $3 billion takeover bid in 2013, and many are speculating that "Bolt" is the platform's latest attempt. However, so far neither Instagram nor its parent company Facebook has confirmed the launch of the new app.

Meanwhile, some in the industry think that rather than a new mobile app, the "Bolt" banner ad was simply a test of mobile app install ads. If that's the case, the launch of mobile app install ads within Instagram also makes strategic sense for Facebook, whose most recent earnings report shows that mobile advertising accounted for 62 percent of the total ad revenue during the second quarter of 2014.

So what do you think of the leak of "Bolt"? Share your thoughts in the comments below!

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...