This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search.
Fifty sessions, four days, 10 tracks - this is what you can expect at ClickZ Live in San Francisco from August 11 to 14. And brands - big brands - like the Chicago Tribune, Hewlett Packard, Nissan, and many more.
Add to that networking - and lots of it, including meet and greets, cocktail events, "meet the experts" roundtables, and more, and you have a leading digital marketing event.
Brought to you by the folks who produced the SES conference, ClickZ Live is the revamped version of the event, and expands its topical focus to keep pace with the changing landscape of digital marketing.
This year in San Francisco, we'll see learning sessions in the following tracks:
Here are seven sessions you don't want to miss ...
In this "Fireside Chat," representatives from Facebook (Shannon Sullivan Duffy), Hootsuite (Jeanette Gibson), and Ghirardelli Chocolate Company (Chris Pemberton) will gather on stage with moderator Aaron Kahlow of the Online Marketing Institute to discuss the big picture of social media, including budgeting, staffing, strategies, and how-to tactics.
In the session, "Testing and Targeting: A Guide to Building Email People Want," Katie Seegers of Amazon talks about a data-driven approach to email marketing, isolating performance, measuring impact, and engaging your best customers.
In the session, "Data Deep Dive: Understanding the Voice of Your Customer," Pandora's Jack Krawczyk helps attendees decipher the signals versus the noise in data, how to balance metrics that show the big picture of marketing efforts, and the keys to implementing practices and expertise needed for your campaigns.
eBay's Jordan Koene and Internet Marketing Ninjas' Chris Boggs talk "Panda, Penguin, Penalties, and More," including:
If you're trying to get a handle on your content strategy, check into "Developing and Sustaining a Winning Content Strategy" with Brian Thorne of LinkedIn and Eric Enge of Stone Temple Consulting. In it, you'll learn how to formulate a plan, and which brands are leading the way with key examples.
Stay in tune with a discipline that's in constant change in the session "Mastering the PPC Challenge," with Microsoft's John Gagnon and Cisco's Diane Pease. This session will cover:
With the mobile device surge, marketers need to understand how content factors into the multiscreen world, and what strategies speak to their mobile audience. In, "Designing Content for Mobile," Dennis Suler of Verizon Wireless talks adapting content to the needs of different screens, measuring what works across mobile, and more.
Keynote sessions at ClickZ Live San Francisco include Bonin Bough of Mondelēz International, who will discuss "Hackonomy" (more on what that means here), and Greg Stuart of the Mobile Marketing Association to discuss "landmark quantitative real-world research from some of the biggest brands," where he'll reveal the "true impact mobile has on the marketing mix."
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT