Home  › Media › Video
unruly-nielsen-ocr-guarantee

Unruly Offers Nielsen Online Campaign Ratings Guarantee

  |  August 12, 2014   |  Comments

Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure advertisers that their ads were not only viewed but were also seen by their desired audience.

Unruly, a marketing technology company, has partnered with Nielsen to offer a 100 percent audience guarantee against Nielsen Online Campaign Ratings to help advertisers deliver greater efficiency, from planning to in-flight campaign optimization to audience guarantees and post campaign analysis. It will be available on Unruly’s In-Stream skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options.

Nielsen Online Campaign Ratings measure the true audience of a digital ad campaign by combining Nielsen panel data with aggregated, anonymous demographic data from digital data providers. Using this unique hybrid approach, Nielsen is able to measure online advertising campaigns of nearly any size, running nearly anywhere on the Web. The rating system has seen swift adoption by many large brands as it allows them to use the same metrics for TV and digital video advertising.

In a press release, Richard Kosinski, president Unruly U.S., says, "With three-quarters of video views happening outside of YouTube, it’s more important than ever to reach audiences where they are watching and sharing videos…With Unruly and Nielsen Online Campaign Ratings, advertisers can be assured that their social video ads were not just viewed, but were also seen by their desired audience within Nielsen’s dataset."

Kosinski adds, "Advertisers continue to struggle to keep pace with the evolving landscape associated with programmatic exchanges. Nielsen Online Campaign Ratings provides clients with a deeper understanding of where their ads are being watched and provides an additional layer of comfort to assure they’ve delivered against their targets to reduce wastage and deliver higher ROI."

Andrew Feigenson, managing director of digital client services at Nielsen, says, "Defining success can be challenging in this dynamic media ecosystem, but companies like Unruly demonstrate a commitment to measuring and then delivering success to clients through the integration of solutions like Nielsen Online Campaign Ratings."

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Greg Jarboe

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...