In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how important social media is to the mix.
All hail Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, the guy with one of the best marketing jobs in the world. After all, how easy (and scrumptiously amazing) must it be to market chocolate? I know that I'm sold just thinking about it!
But it isn't always so, says Pemberton. Especially in the summer months when everybody is worried about the size of their hips, rather than an indulgent chocolaty moment on the lips. So in this era of the digital age (and self conscious consumers), how does a brand like Ghirardelli make sure its chocolate stays relevant? Social media is the answer, notes Pemberton.
Watch the video below to hear more about Ghirardelli's digital marketing strategies:
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET