Home  › Search › Paid Search
Mozilla Firefox web browser logo

Mozilla Introduces Sponsored Tiles on Firefox Nightly

  |  August 28, 2014   |  Comments

As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency.

After introducing Directory tiles in May, Mozilla has finally launched Sponsored tiles as part of its ongoing attempt to personalize advertising without sacrificing user privacy.

The Sponsored tabs aim to deliver paid content in a way that aligns with the company’s commitment to transparency and trust. When users log into Firefox Nightly, they’ll see tiles clearly labeled as "sponsored" alongside their Directory or Frecency tiles. A click on the tile will reveal a short explanation of the Sponsored tile program and give users instructions for opting out.

While they may look similar, these Sponsored tiles differ from Directory tiles, which are unpaid and intended to suggest possible sites of interest for new users. The Directly tiles appear after installing Nightly or clearing the browser history and lead to popular websites like Wikipedia and Mozilla services. Over time, Directory tiles disappear and are replaced by Frecency tiles based on users' recently and most frequently visited websites.

With the introduction of these Sponsored tiles, Mozilla hopes to improve the way users interact with advertisements, while always giving them the opportunity to opt out of all product features, according to their content services blog.

Currently, Sponsored tiles are only available in Firefox Nightly, Mozilla's testing channel. Nightly is used primarily by developers who are interested in helping the company experiment with new features. Tiles aren't expected to hit Aurora or Beta, Mozilla's more stable channels, for another three months, so regular users probably won't see any change until 2015.

On the company blog, vice president of content services Daniel Herman wrote that even as Firefox strives to integrate paid content, the nonprofit company remains focused on balancing "commercial interests with public benefit, and [building] successful products that respect user privacy and deliver experiences based upon trust, transparency, and control."

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Emily Alford

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs