Now, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns.
In today's digital world, 25 percent of global pageviews now occur on smartphones and tablets, according to a post on Google's AdWords blog this week. And more consumers than ever before are viewing ads in HTML5-compatible environments rather than Flash-compatible environments.
To address this, Google is giving marketers the ability to upload HTML5 ads built with Google Web Designer straight into Google Display Network (GDN) campaigns. This is good news for the industry, as the new feature will make it easier to target mobile and tablet users.
Publishers can use the tool to create animated and interactive content without having to code, simply by creating content in Google Web Designer, saving it as an HTML file, and uploading it right into GDN campaigns.
AdWords already offers the option to convert Flash files into identical HTML5 format, but the new feature will make it easier to publish on Flash-incompatible devices.
According to the blog post, the tool will enable advertisers to "run custom, engaging ad units across smartphones, tablets, and desktops, engaging consumers in more places with clever and interactive ad experiences."
The introduction of this feature highlights a growing demand for content made with mobile and tablets in mind. Will the change make a difference in your marketing campaign?
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Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT