Home  › Search › Paid Search
manytablets

AdWords' New HTML5 Feature Makes It Easier to Create Mobile Content

  |  August 29, 2014   |  Comments

Now, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns.

In today's digital world, 25 percent of global pageviews now occur on smartphones and tablets, according to a post on Google's AdWords blog this week. And more consumers than ever before are viewing ads in HTML5-compatible environments rather than Flash-compatible environments.

To address this, Google is giving marketers the ability to upload HTML5 ads built with Google Web Designer straight into Google Display Network (GDN) campaigns. This is good news for the industry, as the new feature will make it easier to target mobile and tablet users.

Publishers can use the tool to create animated and interactive content without having to code, simply by creating content in Google Web Designer, saving it as an HTML file, and uploading it right into GDN campaigns.

AdWords already offers the option to convert Flash files into identical HTML5 format, but the new feature will make it easier to publish on Flash-incompatible devices.

According to the blog post, the tool will enable advertisers to "run custom, engaging ad units across smartphones, tablets, and desktops, engaging consumers in more places with clever and interactive ad experiences."

The introduction of this feature highlights a growing demand for content made with mobile and tablets in mind. Will the change make a difference in your marketing campaign?

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Emily Alford

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...