Digital Marketing People on the Move: January 2015 Roundup

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015.

If January is any indication, it’s going to be a busy year for the digital marketing industry, as many agencies and media companies made top management changes last month.

rob-horlerRobert Horler to Lead Dentsu Aegis Network, USA

Dentsu Aegis Network has appointed Robert Horler as chief executive (CEO) of Dentsu Aegis Network, USA. In this newly created position, Horler will be in charge of business strategy development and execution across the network’s 20 offices in the U.S.

Horler will take up the role in April of 2015, and will continue as a member of Dentsu Aegis Network’s Global Executive.

He joined the company in 2000, where he most recently served as CEO of Dentsu Aegis Network Northern Europe. Horler also founded the digital agency Diffiniti, which was integrated into Dentsu Aegis’s iProspect network in 2009.

ronald-ngRonald Ng Migrates From BBDO to DigitasLBi

DigitasLBi has named Ronald Ng chief creative officer (CCO) for North America. Ng will lead the company’s creative teams across all six offices in North America. Based out of New York, he will work closely with Chris Clarke, CCO for DigitasLBi International, and report to Tony Weisman, CEO of DigitasLBi North America.

Prior to DigitasLBi, Ng worked for BBDO & Proximity Singapore, where he was CCO for that office, as well as head of the network’s Asia creative council.

alan-schanzerAlan Schanzer to Spearhead Agency and Advertiser Development at Pandora

Pandora has hired Alan Schanzer as senior vice president (SVP) of agency and advertiser development. He will lead the company’s collaborations with advertising agencies and brands, as well as develop advertising solutions for the business. Schanzer will report directly to Pandora’s chief revenue officer John Trimble.

With nearly 20 years of experience, Schanzer most recently served as chief client officer at digital advertising company Undertone Networks. Prior to that, he served as managing partner at MEC Interaction, where he worked with a number of brands including AT&T, Citibank, and Colgate.

david-bantaTwo Major Creative Positions at Omnicom’s DDB

David Banta has been appointed to SVP and group creative director at DDB Chicago. Banta will lead the agency’s creative team to develop and drive messaging across platforms on the Capital One account. He will report to John Maxham, chief creative officer of DDB Chicago.

Prior to DDB Chicago, Banta served as executive vice president (EVP) and executive creative director (ECD) at Hill Holliday in Boston for seven years. Before that, he worked as creative director at agency Crispin Porter + Bogusky in Boulder, where he worked on accounts like Burger King, Miller Lite, Shimano, and Giro.

Meanwhile, DDB New York named Icaro Doria chief creative officer. In his new position, Doria will lead the agency’s creative department and report to Chris Brown, president and CEO of DDB New York.

Before he joined DDB New York, Doria was the founder and ECD of Wieden+Kennedy in São Paulo, Brazil, where he won many well-known accounts for the agency, including Coca-Cola’s global effort for the FIFA World Cup 2014.

portrait-aki-kubo

Senior Leadership Changes at Ogilvy & Mather Japan 

Ogilvy & Mather Japan (Ogilvy) has appointed Aki Kubo as chairman, succeeded by Todd Krugman as president.

Kubo is going to replace outgoing chairman Kent Wertime who will remain a part of the Ogilvy Asia regional management team. In his new role, Kubo will continue to grow the company’s profile and client relationships.

As new president, Krugman will be in charge of Ogilvy’s day-to-day operations and lead the company’s growth plan. Prior to this promotion, Krugman has been working at Ogilvy across various markets worldwide, including Asia-Pacific, for a number of years.

Rahul Vasudev to Be the First Managing Director for APAC at MediaMath

Digital marketing technology company MediaMath has hired Rahul Vasudev as its first managing director for the Asia-Pacific (APAC) region. In this newly created position, Vasudev will oversee all APAC operations and grow the company’s business across the region.

Vasudev joins the MediaMath team from MediaCom, where he served as the head of digital for the APAC region.

Homepage image via Shutterstock.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource