Mobile Commerce to Increase 32 Percent This Year
According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this year, doubling again by 2019.
According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this year, doubling again by 2019.
Mobile commerce sales are on track to reach $77 billion this year – an increase of nearly a third over last year, according to a new report from eMarketer. By 2019, the market research firm anticipates sales to be as high as $153.5 billion.
Sales generated from mobile devices currently make up 22 percent of the e-commerce share, with 62 percent of those coming from tablets. By the end of 2015, eMarketer expects that number to decrease slightly as smartphone sales rise to 37 percent.
As mobile shopping becomes more commonplace, more retailers are making an effort to make their websites mobile-optimized. A recent survey by Worldwide Business Research’s digital branch found that 59 percent of retailers consider improving their mobile web experience a high priority.
A responsive e-commerce design was considered the next highest priority, with 35 percent of respondents giving it a 1 on a scale of 5. Mobile payments are also a strong focus. Though 24 percent of retailers gave mobile payments the highest-priority score, 31 percent gave them a 2. Of all the facets of mobile commerce, in-store beacons are considered the least important; nearly a third of the respondents called them “low priority.”
Though responsive e-commerce design is considered hugely important by retailers, critics have denounced the slow loading times that come with it. According to October research from Mobiquity, a company specializing in mobile solutions, 42 percent of consumers consider slow loading times to be the most frustrating aspect of mobile shopping, beating out inconsistent user experience across devices by five percentage points.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleRetail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...
View articleRayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...
View articleApple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleBrand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleFacebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...
View article