10% of Search Ad Clicks From Mobile

Mobile search ad clicks grew 230 percent in the past year, according to Performics.

Ten percent of online search ads were served to mobile devices in March, and those devices accounted for 9.8 percent of ad clicks over the same period, according to data from Performics.

The Publicis-owned search agency aggregated its clients’ data for the first three months of 2011, and estimated that mobile search impressions grew by 195 percent on a year-over-year basis to reach 9.6 percent of all search ads in Q1 2011.

Growth in clicks on mobile ads outpaced that of impressions, increasing 230 percent over the same period. Meanwhile clicks from desktops grew more modestly, by 13.7 percent year-over-year.

Increases in both ad impressions and clicks via mobile devices reflects their continued proliferation throughout the U.S., as well as increasing marketer investment in the channel. As users’ search behavior migrates from the desktop, so too are search advertisers, the data suggests.

mobsearch2

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource