ClickZ Archive

ClickZ Experts

Advice and opinions, by and for marketers

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Experts Archives

• How Fear-Based Marketing Can Be Effective - Dec 31, 2008
• Nine SEO Tips for 2009 - Dec 31, 2008
• Five Items for Your New Year's To-Do List - Dec 31, 2008
• Ten Resolutions to Make 2009 a Better E-mail Year - Dec 31, 2008
• Understanding the Impact of Seasonality - Dec 30, 2008
• Ten Reasons to Be Optimistic About Online in 2009 - Dec 30, 2008
• New Model in Online Video Advertising Holds Promise - Dec 29, 2008
• Creating an Integrated Content Strategy in 2009 - Dec 29, 2008
• E-mail List Rentals: Red Flags - Dec 29, 2008
• RIP Ranking Report (And Good Riddance!) - Dec 29, 2008
• A Curmudgeonly Look at Holiday E-Cards - Dec 24, 2008
• When the Going Gets Tough, The Tough Get Behavioral - Dec 24, 2008
• The Tao of SEM - Dec 24, 2008
• Branding or Connecting: How About Both? - Dec 23, 2008
• Predicting the Unpredictable in Analytics - Dec 23, 2008
• Read This Holiday Column for $0 TODAY - Dec 22, 2008
• Is Twitter the Next Second Life? - Dec 22, 2008
• Social Media: Your Customer Is More Important Than Ever - Dec 22, 2008
• Organic Versus Paid Search - Dec 22, 2008
• Digital Marketing Opportunities in 2009 - Dec 19, 2008
• SEM Is Really Scary to Businesses - Dec 19, 2008
• Calling You to Action - Dec 19, 2008
• New Year, New Ads - Dec 18, 2008
• Experiential Marketing - Dec 18, 2008
• Top Five Tips for Local Search - Dec 18, 2008
• Social Conversions: Taking Step Two - Dec 17, 2008
• What Next? - Dec 17, 2008
• The Future of Behavioral Targeting - Dec 17, 2008
• Online Advertising in the Caribbean - Dec 16, 2008
• Focusing on the Big Picture in Analytics - Dec 16, 2008
• Future Proofing Your Search Marketing Strategy - Dec 15, 2008
• Audience Measurement: Five Media Factors to Consider - Dec 15, 2008
• How to Handle More Serious E-mail Mishaps - Dec 15, 2008
• Setting Up Campaigns in Google, Yahoo, and Microsoft - Dec 12, 2008
• Hubris Versus the Nature of Change - Dec 12, 2008
• How Agile Marketing Pays Off - Dec 12, 2008
• Charities Use Social Sites to Boost Holiday Cheer - Dec 11, 2008
• This Country Needs an E-Mail Czar - Dec 11, 2008
• SEM Holiday Wish List for 2009 - Dec 10, 2008
• What Behavioral Marketing Is Not - Dec 10, 2008
• E-mail Networking, the Gracious Way - Dec 10, 2008
• An Interview With a Cost-Per-Lead Expert - Dec 9, 2008
• Analytics Basics: Segmentation - Dec 9, 2008
• Integrated Marketing Plans Fall Short - Dec 8, 2008
• How to Increase Your Search Efficiency - Dec 8, 2008
• Did You Remember My Birthday? - Dec 8, 2008
• How to Develop a Consistent Targeting Strategy - Dec 8, 2008
• TV Tunes In to Interactive - Dec 5, 2008
• SES Chicago: Speakers Speak Out, Part 2 - Dec 5, 2008
• The Value of a Unique Value Proposition - Dec 5, 2008
• Videos for Local Search Marketing - Dec 4, 2008
• Advertising in an Economic Downturn - Dec 4, 2008
• The Silver(ish) Lining to Smaller Budgets - Dec 4, 2008
• Mobile Marketers Should Show by Example - Dec 4, 2008
• Address-Book Additions Boost Inbox Arrivals - Dec 3, 2008
• Goal-Oriented Content Optimization: The Final Stretch - Dec 3, 2008
• Into the Pits: Time for an E-Marketing Tune-Up - Dec 3, 2008
• Neuromarketing: Why Fear Sells, Sex Doesn't - Dec 3, 2008
• When Targeting Goes Wrong - Dec 2, 2008
• Making Distinctions in Contextual Advertising - Dec 2, 2008
• More Marketing Tactics for an Uncertain Economy - Dec 1, 2008
• Oops! How to Handle E-mail Mishaps - Dec 1, 2008
• Online Ad Exposure Increases Brand Impact - Dec 1, 2008
• Putting New Technology to the Tulsa Test - Dec 1, 2008
• 10 Reasons to Be Thankful for E-mail - Nov 26, 2008
• What Search Marketers Can Be Thankful For - Nov 26, 2008
• Obama, Web 2.0, and the Best of Behavioral Marketing - Nov 26, 2008
• Ten Tips for Negotiating With Media Vendors - Nov 25, 2008
• Making a Case for Cookies on U.S. Fed Web Sites - Nov 25, 2008
• Google's Android Arouses Augmented-Reality Dream - Nov 24, 2008
• Getting Support for Your Search Marketing Activities - Nov 24, 2008
• First Impressions: E-mail's Drive in 2009 - Nov 24, 2008
• SES Chicago: Speakers Speak Out - Nov 21, 2008
• Are You Optimizing the Way Homer Simpson Diets? - Nov 21, 2008
• What's a Media Company? - Nov 21, 2008
• Establishing Trust in Your Local Business - Nov 20, 2008
• How Blogs Drive More Sales Than Social Media Sites - Nov 20, 2008
• Recession Marketing Is on the Rise - Nov 20, 2008
• Search Improves All Marketing Aspects - Nov 20, 2008
• Participating in the Visible Backchannel - Nov 19, 2008
• Goal-Oriented Content Optimization - Nov 19, 2008
• Desperation Marketing Courts E-mail Hell - Nov 19, 2008
• Integrating Behavioral Into TV, Web, and Mobile Campaigns - Nov 19, 2008
• Ad:tech NY 2008: Social Media Wins Exposure - Nov 18, 2008
• Winning Marketing Tactics in an Uncertain Economy - Nov 17, 2008
• Downloadable Content: More Game for Their Buck - Nov 17, 2008
• Ad Serving 101, Revised - Nov 17, 2008
• Marketing to Third-Party E-mail Lists, Part 1 - Nov 17, 2008
• Monetizing YouTube's Massiveness - Nov 14, 2008
• Quick Fixes You Can Make Before the Holidays - Nov 14, 2008
• Google AdSense: Tips for Success - Nov 14, 2008
• Mr. MySpace Goes to Washington - Nov 14, 2008
• The Myth of the Missing Digital Business Model - Nov 14, 2008
• Shifting Sands in the Mobile Marketing Arena - Nov 13, 2008
• The Online Dollar Store - Nov 13, 2008
• Five Ways to Leverage E-mail in a Down Economy - Nov 13, 2008
• The Dangers of Amazing Media Sponsorships - Nov 13, 2008
• Never on Sunday? Rethink Your E-mail Schedule - Nov 12, 2008
• Jump-Starting Keyword Demand - Nov 12, 2008
• Invest in Digital Marketing in Down Markets - Nov 12, 2008
• Creativity and Analysis: Finding the Perfect Blend - Nov 11, 2008
• Twitter Tweets from the Google/TechTarget B2B Roadshow - Nov 11, 2008
• Paying Homage to E-Mail in the Digital Revolution - Nov 10, 2008
• Conversational Marketing: Fact or Fiction? - Nov 10, 2008
• Translating the Language of Search - Nov 10, 2008
• Online Games Redefine Gaming - Nov 10, 2008
• Ad:tech? Obama:tech! - Nov 7, 2008
• Google's Ever-Evolving Quality Score - Nov 7, 2008
• Understanding and Aligning the Value of Social Media - Nov 7, 2008
• Google AdWords for Local Search - Nov 6, 2008
• Optimizing Online Data Collection - Nov 6, 2008
• The Rubicon Project Delivers Industry Trends - Nov 6, 2008
• Social Commerce: In Friends We Trust - Nov 6, 2008
• As You Type It: Shakespeare & Co. - Nov 5, 2008
• Where to Get a Social Media Education - Nov 5, 2008
• Personalized Subject Lines: Beneficial or Bad? - Nov 5, 2008
• Six Last-Minute SEO Tips for the Holidays - Nov 5, 2008
• Calculating the Value of Optimizing Your Web Site - Nov 4, 2008
• U.S. Women and the Internet, Part 3 - Nov 4, 2008
• Video Games Can Be Music to a Marketer's Ears - Nov 3, 2008
• New Signals to Search Engines - Nov 3, 2008
• Using E-mail to Drive Renewals - Nov 3, 2008
• An Open Letter to Partners and Would-be Partners - Nov 3, 2008
• Is Necessity the Mother of Invention? - Oct 31, 2008
• New Media: Through the Great Inflection Point - Oct 31, 2008
• Where's the Creativity in SEM? - Oct 31, 2008
• A Tool to Help Planning for Next Year - Oct 31, 2008
• Do the Right Thing in an E-mail Marketing Campaign - Oct 30, 2008
• Behavioral Targeting With Attitude - Oct 30, 2008
• Unofficial Review: Android Fanboy - Oct 30, 2008
• Building a Musical Tribe for Kylie Minogue - Oct 30, 2008
• SEM Trick-or-Treat - Oct 29, 2008
• Behavioral and Web 2.0 - Oct 29, 2008
• Six Crucial Banner Tips From the Media Guy - Oct 28, 2008
• Analytics Move From What to How - Oct 28, 2008
• This Is Your Brain on Games - Oct 27, 2008
• Bubble 3.0 - Oct 27, 2008
• How Video Drives E-mail and E-mail Drives Social - Oct 27, 2008
• Review: Search Marketing Benchmark Guide - Oct 27, 2008
• Attaching a Dollar Value to Marketing Efficiencies - Oct 24, 2008
• A Social Media Marketing Primer - Oct 24, 2008
• Organic Search Results vs. PPC: The Black Hat Wars - Oct 24, 2008
• Make Digital Work for Your Customers - Oct 23, 2008
• A Frightfully Good Halloween Campaign - Oct 23, 2008
• What to Do When Your Marketing Budget Is Cut - Oct 23, 2008
• Partnering Up in Local Search - Oct 23, 2008
• Increasing Digital Performance - Oct 22, 2008
• Trust in Behavioral Targeting - Oct 22, 2008
• Who Are Your Complainers? - Oct 22, 2008
• Three SERPs x Top Ten = SEO 101? - Oct 22, 2008
• U.S. Women and the Internet, Part 1 - Oct 21, 2008
• Leveraging the Weak Economy - Oct 21, 2008
• Why You Don't Rank on Search Engines - Oct 20, 2008
• Leverage the Hype before a Video Game's Release - Oct 20, 2008
• Winning in Online Advertising in a Down Economy - Oct 20, 2008
• Making the Case for Relevance - Oct 20, 2008
• Beer a Better Investment Than Newspapers - Oct 17, 2008
• Organic Search Results vs. PPC: The Relevance Wars - Oct 17, 2008
• Heat Maps: Clicking More Than Links - Oct 17, 2008
• Utilize Mobile Ads Right - Oct 16, 2008
• Tribal Marketing - Oct 16, 2008
• Improve Your Ad Spend With Innovation - Oct 16, 2008
• No Country for Old E-Mail Thinking - Oct 16, 2008
• Big-Brand SEM Strategies for an Economic Downturn - Oct 15, 2008
• Small Tune-Ups that Rev Up Your Revenues - Oct 15, 2008
• A Behavioral Targeting Meltdown? - Oct 15, 2008
• Getting Analytics into the Organization - Oct 14, 2008
• Getting Savvy With Appssavvy: Measuring Success - Oct 14, 2008
• Mobile Marketing: 12 Tips for Planning Your Media - Oct 13, 2008
• A Love/Hate Affair With E-Mail Marketing - Oct 13, 2008
• Video Games With a Purpose - Oct 13, 2008
• The Future of Search - Oct 13, 2008
• The Participation Economy - Oct 10, 2008
• Online Marketers Can Weather the Financial Crisis - Oct 10, 2008
• The Biggest Problem of the Google-Yahoo Deal - Oct 10, 2008
• Knowing vs. Understanding Your Customer - Oct 10, 2008
• Using Video to Elevate Luxury Marketing Online - Oct 9, 2008
• Five Fundamentals of Integrated Marketing - Oct 9, 2008
• Tips for a Local Business to Compete in Local Search - Oct 9, 2008
• Four Communications Strategies for a Down Market - Oct 9, 2008
• Search Tools for Your SEO Toolbox - Oct 8, 2008
• Social Media: More Sought After Than Sex - Oct 8, 2008
• Keep the Heat Off That New IP Address - Oct 8, 2008
• Socializing With Media6Degrees: How Targeting Fits In - Oct 8, 2008
• How to Figure the Value of Research Conducted on Your Site - Oct 7, 2008
• A MIXX of Takeaways - Oct 7, 2008
• Next-Gen Tech: Virtual Reality and More - Oct 6, 2008
• Your Brand Can Build the Next Game Franchise - Oct 6, 2008
• Book Review: "Website Optimization" - Oct 6, 2008
• Really Simple E-mail Segmentation: Engaging Your VIP Customers - Oct 6, 2008
• Hands Off Google-Yahoo - Oct 3, 2008
• Is the Google-Yahoo Deal Good for Marketers? - Oct 3, 2008
• Three Reasons Your Site Sucks - Oct 3, 2008
• Dinosaurs to Superhumans - Oct 3, 2008
• Lester Wunderman: Being Direct on Marketing - Oct 2, 2008
• Rich Media Research Roundup - Oct 2, 2008
• E-Mail Marketing History Lessons - Oct 2, 2008
• When a Map is No Longer Just a Map - Oct 2, 2008
• Big Brands Wage Reputation Battles on Many Fronts - Oct 1, 2008
• A New Chapter in Low-Cost Lead Generation - Oct 1, 2008
• Behavioral Targeting's Role in Presidential Campaigns - Oct 1, 2008
• Getting Savvy With Appssavvy: Application Advertising - Sep 30, 2008
• Analyzing Multichannel Dynamics - Sep 30, 2008
• Jeanniey Mullen says: READ This Column and Get a Free Magazine - Sep 29, 2008
• Creating a Consumer Dialogue in Game Marketing - Sep 29, 2008
• The Value of Good Search Expertise - Sep 29, 2008
• Riding the Perfect Storm of Mobile Marketing - Sep 29, 2008
• Digital or Die - Sep 26, 2008
• 99 Bottles of Beer On the Wall... - Sep 26, 2008
• Connecting Customers to Your Content, Part 1 - Sep 26, 2008
• Online Video: Here, There, and Everywhere - Sep 25, 2008
• HBO's Entourage of Social Marketing Efforts - Sep 25, 2008
• Long-Tail Tactics for Local Search Optimization - Sep 25, 2008
• Using the Entire Marketing Toolbox - Sep 25, 2008
• The Beginning of the End to Privacy Debates? - Sep 24, 2008
• Book Review: Search Engine Marketing, Inc. - Sep 24, 2008
• The Right Way to Trim Inactives - Sep 24, 2008
• Why Johnny Won't Buy Your Ad - Sep 24, 2008
• Optimize Your Site: First-Time vs. Returning Visitors - Sep 23, 2008
• Social Advertising Industry: Present and Future - Sep 23, 2008
• Appearing Soon in an Ad Near You - Sep 22, 2008
• Marketing Lessons From Gaming Trends - Sep 22, 2008
• Link-Building Hogwash - Sep 22, 2008
• Really Simple E-mail Segmentation: Getting Clicks to Convert - Sep 22, 2008
• Will Wall Street Rain on Digital's Parade? - Sep 19, 2008
• Google's Evolving Algorithm - Sep 19, 2008
• How Digital Competition Lowers Quality - Sep 19, 2008
• The Law of Diminishing Returns - Sep 19, 2008
• Google's Birthday - Sep 18, 2008
• Make E-Mail Pull Its Holiday Weight - Sep 18, 2008
• Bringing Voice, Data Together - Sep 18, 2008
• Getting to Know the Ad Exchanges - Sep 18, 2008
• The Power of Story - Sep 17, 2008
• What '70s TV Taught Me About SEM - Sep 17, 2008
• Holiday Behavioral Targeting Wish List - Sep 17, 2008
• Understanding Multichannel Dynamics - Sep 16, 2008
• Social Networking With Citizen Sports - Sep 16, 2008
• The Agassi Foundation: Expanding a Brand Focus - Sep 15, 2008
• The Five W's of Ad Relevancy - Sep 15, 2008
• The Optimal Media Plan - Sep 15, 2008
• Getting Your SEO Education - Sep 15, 2008
• Using Search To Reach Influencers and Passionistas - Sep 12, 2008
• Marketers as Publishers - Sep 12, 2008
• The Case for Persona-Based Lead Generation - Sep 12, 2008
• Get the Most From a Content Partner - Sep 12, 2008
• Time to Appoint a Chief Customer Experience Officer? - Sep 11, 2008
• Marketing Lessons From the Presidential Primaries - Sep 11, 2008
• Understanding Ad Exchanges - Sep 11, 2008
• The Very Long Tail of Local Search - Sep 11, 2008
• How to Boost Your Online Presence - Sep 10, 2008
• Tactical Link Building: Finding Link Targets - Sep 10, 2008
• The Best E-mail Frequency? It Doesn't Exist - Sep 10, 2008
• Socializing With Media6Degrees: Social Behavioral Data - Sep 10, 2008
• Optimize Your Site: Getting Started - Sep 9, 2008
• Pandora: Music and Advertising Happily Married - Sep 9, 2008
• Games Aren't Always Fun for Advertisers - Sep 8, 2008
• U.K. SEM: Who's Who and What's What - Sep 8, 2008
• The Mobile Phone as a Marketing Platform - Sep 8, 2008
• Engage Your E-Newsletter Readers - Sep 8, 2008
• Mass Media Becomes a New Niche - Sep 5, 2008
• Don't Sell to Visitors From Corporate HQ - Sep 5, 2008
• More Deadly Sins of Site Design - Sep 5, 2008
• From Wasilla, With Love - Sep 5, 2008
• What Does Mobile's Future Look Like? - Sep 4, 2008
• The Art of Taking Risks - Sep 4, 2008
• Tips for Sending a Welcome Message - Sep 4, 2008
• Choosing the Right Ad Network, Part 3 - Sep 4, 2008
• Google Offers Insight for Search Marketers - Sep 3, 2008
• Who Owns Behavioral Targeting Technologies? - Sep 3, 2008
• Learning From the Presidential Race in Your Inbox - Sep 3, 2008
• Ten Things to Do Besides Banners - Sep 2, 2008
• Recession Looming: Analytics to the Rescue? - Sep 2, 2008
• Dot-Mobi, We Hardly Knew Ye - Aug 29, 2008
• Learn How to Say No to Dumb Ideas - Aug 29, 2008
• Need More Content? A Partner Might Help - Aug 29, 2008
• Obama Teaches Business About Persuading People Online - Aug 29, 2008
• A Good E-mail Marketing Program Costs Money - Aug 28, 2008
• Three Dimensions to Improve Marketing Effectiveness - Aug 28, 2008
• Choosing the Right Ad Network, Part 2 - Aug 28, 2008
• The Power of Reviews in Local Search - Aug 28, 2008
• Tactical Link Building: Reliable Directories - Aug 27, 2008
• New Kid on the Behavioral Targeting Block - Aug 27, 2008
• Podcasting: Get Your Message Heard - Aug 27, 2008
• Five Tips for Building Better Segments - Aug 27, 2008
• Regional Publishers Must Grow Ad Dollars - Aug 26, 2008
• Understanding Your Visitors' Feelings - Aug 26, 2008
• Search, That Was Mighty Sociable - Aug 25, 2008
• Boost Your Brand Integration in Video Games - Aug 25, 2008
• Really Simple E-mail Segmentation: Getting Openers to Click - Aug 25, 2008
• Why Search Doesn't Really Matter - Aug 25, 2008
• Social Media Marketing for Beginners - Aug 22, 2008
• Trust: The Backbone of Consumer Satisfaction - Aug 22, 2008
• Who Gets the Online Revenue? - Aug 22, 2008
• Seven Deadly Sins of Site Design - Aug 22, 2008
• Black Holes Always Put Things in Perspective - Aug 21, 2008
• E-Denial - Aug 21, 2008
• Choosing the Right Ad Network - Aug 21, 2008
• What's in a Mobile Number? - Aug 21, 2008
• Google Keyword Tool Offers Insight for Search Marketers - Aug 20, 2008
• We Need a New Scorecard - Aug 20, 2008
• Seven Ways to Advertise on Facebook - Aug 19, 2008
• Data-Driven Marketing - Aug 19, 2008
• Consumers Define the Olympics Online - Aug 18, 2008
• The $1 Billion Babies - Aug 18, 2008
• E-Mail the Future - Aug 18, 2008
• Top 10 Resources for Search Engine Optimizers - Aug 18, 2008
• Analyzing the Perils of Government Regulation - Aug 15, 2008
• The Gods of Olympus - Aug 15, 2008
• Five Simple Tips for Lead-Generation Sites - Aug 15, 2008
• Translate What Your Tech Team's Talking About - Aug 15, 2008
• Four Characteristics of Next-Generation Campaign Management - Aug 14, 2008
• What Exactly Is Local Search? - Aug 14, 2008
• Four Principles to Follow in Social Media: Build the Love - Aug 14, 2008
• How Media Partnerships Can Rock Your Brand - Aug 14, 2008
• SEO Toolbox Tips - Aug 13, 2008
• ISPs Continue to Reach Out - Aug 13, 2008
• Listen (If You Wanna Know a Secret) - Aug 13, 2008
• It's Not You, It's Me - Aug 13, 2008
• Online Event Advertising - Aug 12, 2008
• An Update on Web 2.0 - Aug 12, 2008
• Always Be Testing - Aug 11, 2008
• Video Games Deliver Sports Experiences to All Fans - Aug 11, 2008
• Best Practices for Deploying Widgets - Aug 11, 2008
• Really Simple E-mail Segmentation: Going Offline - Aug 11, 2008
• What Healthcare Could Learn from Amazon - Aug 8, 2008
• Reputation, PPC Search, and SEO: Harmony or Discord - Aug 8, 2008
• Why Q4 Promotions are an All-Year Affair - Aug 8, 2008
• How to Fail Online from the Seduction of Induction - Aug 8, 2008
• Tips for Collaborating with UX, Creative, and Marketing - Aug 7, 2008
• The Sounds of Mobile Silence at a Music Fest - Aug 7, 2008
• Three Rules for Reconfirming E-Mail Lists - Aug 7, 2008
• 6.6 Degrees of Online Marketing - Aug 7, 2008
• Diagnosing Search Issues from the Query Box, Part 2 - Aug 6, 2008
• Hearing out Behavioral Marketing's Critics - Aug 6, 2008
• Who Says People Don't Respond to Long E-mail Copy? - Aug 6, 2008
• How to Optimize an Ad Campaign on the Fly - Aug 5, 2008
• Where Web Analytics Tools are Headed - Aug 5, 2008
• Why Social Marketing Nirvana Escapes our Reach - Aug 4, 2008
• Lessons from The Andre Agassi Charitable Foundation - Aug 4, 2008
• Gamer Get Your Gun - Aug 4, 2008
• Why the End is Nowhere in Sight for Google - Aug 4, 2008
• Brand-on-Brand Advertising - Aug 1, 2008
• Pennywise, Pound Foolish in Paid Search - Aug 1, 2008
• A Guide to Common Testing Challenges - Aug 1, 2008
• How to Work Effectively With Your Tech Team - Aug 1, 2008
• Event Marketing Meets Social Media - Jul 31, 2008
• Everything's Local in Mobile Search - Jul 31, 2008
• Taking Relationship Marketing Online - Jul 31, 2008
• Video Strategies From the Pros - Jul 31, 2008
• Four Tips to Put the Social Feedback Cycle to Work - Jul 30, 2008
• Four E-mail-Blocking Causes and How to Fix Them - Jul 30, 2008
• A Natural Disposition for Search - Jul 30, 2008
• Behavioral Targeting Gets Political: Campaign Targeting - Jul 30, 2008
• Keeping Track of Tracking Services - Jul 29, 2008
• Understanding an Ad's Impact - Jul 29, 2008
• Power to the People Who Search - Jul 28, 2008
• Supply and Demand in Online Advertising - Jul 28, 2008
• If You Can't Beat 'Em, Join the Soundtrack - Jul 28, 2008
• Really Simple E-mail Segmentation: The Reactivation Campaign - Jul 28, 2008
• Ten Ways to Waste Your PPC Budget - Jul 25, 2008
• Brands Embrace Online Video, But Play It Safe - Jul 25, 2008
• Print Editions as a Vital Niche - Jul 25, 2008
• Add an iPhone App to Your Multichannel Strategy - Jul 25, 2008
• The ROI of Customer Satisfaction - Jul 24, 2008
• The Dark Knight: Smart Marketing or Mobile Disenfranchisement? - Jul 24, 2008
• The Allure of Online Video - Jul 24, 2008
• The E-mail Marketer's Mandate - Jul 24, 2008
• Behavioral Targeting Distortion - Jul 23, 2008
• Are You Leaving Money on the Table? - Jul 23, 2008
• Seven Google Tools to Manage Media Campaigns - Jul 22, 2008
• Analytics Basics: Measuring Content Consumption - Jul 22, 2008
• Dr. Jekyll or Mr. Hyde? - Jul 21, 2008
• Social Network's Impact on E-Mail Marketing - Jul 21, 2008
• The Right Time To SEO Your Web Site - Jul 21, 2008
• Ready for the Mobile Web Ride? - Jul 21, 2008
• The Publisher Opportunity in Search and Contextual, Part 1 - Jul 18, 2008
• How to Use Any Tool to Optimize Better - Jul 18, 2008
• Twelve Approaches to Cash in on Your Digital Assets - Jul 18, 2008
• Inactive E-mail List: Mail or Don't Mail? - Jul 18, 2008
• Behavioral Targeting: Paving the Way to Integrated Marketing - Jul 17, 2008
• Sitting Pretty: Finding Moms Online - Jul 17, 2008
• Has the Long-Tail Theory Been Disproved? - Jul 17, 2008
• Five Ways to Improve Your Customer Experience - Jul 17, 2008
• iEverywhere: Behavioral Targeting on the Go - Jul 16, 2008
• Peeking at Someone Else's Paper? Watch Out! - Jul 16, 2008
• The Offline Connection to Online Marketing - Jul 16, 2008
• Christmas in July? - Jul 16, 2008
• Agencies: To Subcontract or Partner? - Jul 15, 2008
• Understanding and Motivating Your Audience - Jul 15, 2008
• Really Simple E-mail Segmentation: Reengaging Inactives - Jul 14, 2008
• More Key Emerging Media Trends - Jul 14, 2008
• Will the Crawler Survive? - Jul 14, 2008
• Digital Media Comes of Age - Jul 11, 2008
• Personalization: A Multi-algorithmic Approach - Jul 11, 2008
• CPM Auctions and Google's CPA Network - Jul 11, 2008
• AKQA Brings Home the Gold - Jul 11, 2008
• Social Media: A Buyer's Best Bet - Jul 10, 2008
• Utilize Mobile Ads Right - Jul 10, 2008
• Quantcast: Defining Audience Analytics - Jul 10, 2008
• E-mail Bounces, Hard and Soft - Jul 10, 2008
• Privacy and Behavioral Targeting Heat Up - Jul 9, 2008
• Stepping Back From the Flash Indexing Hype - Jul 9, 2008
• Green Up Your E-mail - Jul 9, 2008
• Analytics Basics: Campaign Tracking - Jul 8, 2008
• Anatomy of a Great Online Media Plan - Jul 8, 2008
• Why Are Marketers Afraid of Google's Ad Planner? - Jul 7, 2008
• Games and Widgets: A Marriage Made in Heaven? - Jul 7, 2008
• Top E-mail Tips to Drive Response - Jul 7, 2008
• The Challenges of Global SEO - Jul 7, 2008
• The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008
• Five Steps to Understanding Customer Retention - Jul 3, 2008
• The Rodney Dangerfield of Online Marketing - Jul 3, 2008
• How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008
• It's Greek to Me: Behavioral Targeting the Ancient Way - Jul 2, 2008
• Boost Deliverability by Listening Better - Jul 2, 2008
• Link Building: A Legacy of Lazy Linkers - Jul 2, 2008
• Failing as a Brand Strategy - Jul 2, 2008
• Understanding Visitors' Desires - Jul 1, 2008
• A Vacation Challenge to Ad People: Unwire! - Jul 1, 2008
• What's a Brilliant Idea in Search? - Jun 30, 2008
• Really Simple E-mail Segmentation: Developing a Welcome Series - Jun 30, 2008
• How Virtual Game Play Becomes Reality for Consumers - Jun 30, 2008
• Counting the Streams in a New Media Age - Jun 30, 2008
• Can Digital Superstar Sarah Fay Succeed in an Offline World? - Jun 27, 2008
• Google Trends, Ad Planner, and Site Affinity - Jun 27, 2008
• All Hail Individuated Media - Jun 27, 2008
• A Widget World? - Jun 27, 2008
• Crowd Participation in Mobile Marketing - Jun 26, 2008
• Data Held Hostage - Jun 26, 2008
• Insights Into the Emergence of Search Analytics - Jun 26, 2008
• The Ad Industry Boom: How Reps Can Profit - Jun 26, 2008
• Google Trends for Websites Begins Fireworks Early - Jun 25, 2008
• Eight Techniques for Increasing Webinar Registrations - Jun 25, 2008
• Taking Behavioral Targeting Over the Border - Jun 25, 2008
• Launching Multicultural Media Campaigns - Jun 24, 2008
• Ask People Out on Dates in E-mail on Wednesdays - Jun 23, 2008
• From the Shelves to the Web: A Case Study - Jun 23, 2008
• Advertising in the New New Media, Part 1 - Jun 23, 2008
• Effective Keyword SEO Research, Part 1 - Jun 23, 2008
• The Interactive Marketer 2.0 - Jun 20, 2008
• SEM Implications of the Yahoo-Google Pact - Jun 20, 2008
• The Customer Is Always Talking - Jun 20, 2008
• Four Tips for Setting Up a Centralized Web Marketing Team - Jun 20, 2008
• Best Practices in Integrated Lead Management - Jun 19, 2008
• A Start-Up Provides the "Who" and "How" in Local Search - Jun 19, 2008
• The Future of Measuring Ad Success - Jun 19, 2008
• Online Marketing: Wedding Bells Meet Commerce - Jun 19, 2008
• Link Building Starts at Home - Jun 18, 2008
• Get the "And" Out! - Jun 18, 2008
• Social Media: Business Objectives and Metrics - Jun 18, 2008
• Five Ways to Avoid Misinterpreting Consumer Behavior - Jun 18, 2008
• Serving Relevant Ads to International Visitors - Jun 17, 2008
• Web Analytics: Asking the Five Ws - Jun 17, 2008
• Gearing Up for Pan-Asian Search Marketing - Jun 16, 2008
• A Look at Key Emerging Media Trends - Jun 16, 2008
• Really Simple E-mail Segmentation: New Registrants - Jun 16, 2008
• Handheld Gaming: The Power's in Your Hands - Jun 16, 2008
• How Three Brands Got Smart About Social Media - Jun 13, 2008
• Dynamic E-mail and Banner Ads - Jun 13, 2008
• The Internet Sales Tax Time Bomb - Jun 13, 2008
• Good Enough Triumphs Over Perfection - Jun 13, 2008
• What Whitelisting's Evolution Means for Marketers - Jun 12, 2008
• In Mobile, Success Comes From Something Simple - Jun 12, 2008
• Measuring Mobile Web Advertising - Jun 12, 2008
• Derrie-Air's Lesson for Media Buyers - Jun 12, 2008
• Five Questions to Ask During Your Mid-Year E-mail Review - Jun 11, 2008
• Optimizing for Content Embargoes - Jun 11, 2008
• Fetching Back Behavioral Targeting - Jun 11, 2008
• Are Two Web Analytics Tools Better Than One? - Jun 10, 2008
• A Primer on Social Media Marketing Components and Tactics - Jun 10, 2008
• How to Get Get Social Networking to Work for Your Business - Jun 9, 2008
• Console Game Fans Fire Back - Jun 9, 2008
• The New SEO Perspective on Flash - Jun 9, 2008
• What's New in E-mail Best Practices - Jun 9, 2008
• Context Is King - Jun 6, 2008
• Are Search and Affiliate Marketing Budget Cuts Irrational? - Jun 6, 2008
• Borders.com Takes Control of Its Online Destiny - Jun 6, 2008
• How to Build a Winning Team in Digital Publishing - Jun 6, 2008
• Online Marketing: Wedding Bells Meet Content, Community - Jun 5, 2008
• Auto Site Takes New Spin - Jun 5, 2008
• How to Effectively Buy Into Facebook: Social Ads - Jun 5, 2008
• Beyond Lead Generation: Integrated Lead Management - Jun 5, 2008
• Why Content Is Still an Issue - Jun 4, 2008
• SEO Is Not Free - Jun 4, 2008
• Putting Social Commerce to Work - Jun 4, 2008
• Putting the Shopper in the Targeting Bulls-eye - Jun 4, 2008
• Assessing the Offline Impact of Online Research - Jun 3, 2008
• One-Stop Shop for Lead Gen - Jun 3, 2008
• SEO's Future: The 10 Blue Links Must Die - Jun 2, 2008
• Building Social Currency in Online Games - Jun 2, 2008
• Is an Impression a Commodity? - Jun 2, 2008
• Really Simple E-mail Segmentation: A Framework - Jun 2, 2008
• Google AdSense: Tips for Success - May 30, 2008
• It's Time to Sacrifice Mass Media's Sacred Cows - May 30, 2008
• Pereira and O'Dell: Crossing a Digital Chasm - May 30, 2008
• Geotargeting Comes of Age in E-commerce - May 30, 2008
• Apple's iPhone: The Second Coming - May 29, 2008
• Unexamined E-mail Isn't Worth Sending - May 29, 2008
• A Web Analytics Intervention: How to Get Corporate Buy-In - May 29, 2008
• How to Effectively Buy Into Facebook - May 29, 2008
• LinkedIn and Business Profiles - May 28, 2008
• Why Behavioral Marketers Should Care About Yahoo's Future - May 28, 2008
• Tips for Improving E-mail Marketing Performance - May 28, 2008
• How Big Brands Embrace Analytics - May 27, 2008
• How a Social Media Campaign Fits into a B2B Media Plan - May 27, 2008
• Everything That Can Be Digital...Is - May 23, 2008
• Google Content: New Strategies and Options - May 23, 2008
• Identifying Corporate Barriers to Digital Success - May 23, 2008
• How to Gain and Act on Customer Insights - May 23, 2008
• The Vertical Play in Local - May 22, 2008
• Branded Web Entertainment Makes It Big - May 22, 2008
• Sony Shows No Integrated Marketing Style Here - May 22, 2008
• Seven Virtual World Marketing Tactics and Metrics to Follow - May 22, 2008
• Marketing Pushback Hitting the Social Networks - May 21, 2008
• Content Optimization: Building Success into Your Strategy - May 21, 2008
• What Is Your E-mail's Value? - May 21, 2008
• Catching Up With Industry Veteran Gary Savoy, Part 2 - May 21, 2008
• Redesigning Your Site - May 20, 2008
• Convergence: It's Back - May 19, 2008
• The Future of SEO - May 19, 2008
• New Content King of the Living Room - May 19, 2008
• Marketing to Third-Party E-mail Lists, Part 2 - May 19, 2008
• A Conversation with Euro RSCG SF's Alan Burgis - May 16, 2008
• A Strong Appetite for Behavioral Search Targeting - May 16, 2008
• Benchmarking Your Site With No-Cost Tools - May 16, 2008
• Four Excuses That Impede Change in Media Academia - May 16, 2008
• Let Your Slogan Drive Your Media Buy - May 15, 2008
• A Web Analytics Intervention, Part 3 - May 15, 2008
• It Takes a Village to Grow the Mobile Space - May 15, 2008
• Top Five Phrases That Raise a Red Flag - May 15, 2008
• New Technologies and SEM Judgment Calls - May 14, 2008
• Behind-the-Scenes Innovations in Behavioral Targeting - May 14, 2008
• Profitable B2B E-mail Ideas From the Nonprofit World - May 14, 2008
• Why the Planets Are Aligned for Analytics - May 13, 2008
• Listen to Your Enemy - May 13, 2008
• Good Old-Fashioned Link Building - May 12, 2008
• Value Is the New Currency - May 12, 2008
• Online Games Redefine Gaming - May 12, 2008
• How E-mail Impacts Society - May 12, 2008
• The Yahoo-Microsoft Saga - May 9, 2008
• How to Get Buy in for Conversion Rate Optimization - May 9, 2008
• Tuning in the U.S. iTV Market - May 9, 2008
• Surviving Your Competitors, Part 1 - May 9, 2008
• Seven Ways to Market in a Virtual World, Part 1 - May 8, 2008
• Socializing Search, Part 2 - May 8, 2008
• Celebrity Blogs as Site Content - May 8, 2008
• How Technology Enables Integrated Marketing - May 8, 2008
• Keep Your Head in the (Tag) Clouds - May 7, 2008
• No 'Need for Speed' in Short-Life-Cycle Campaigns - May 7, 2008
• Content Optimization: Managing the Gap - May 7, 2008
• Thinking About the Social Web? Do Something! - May 7, 2008
• The Problem With Online Media Measurement Tools - May 6, 2008
• Web Analytics: Don't Overrely on Tech - May 6, 2008
• Globe Trotting Search Marketing - May 5, 2008
• Marketing to Third-Party E-mail Lists, Part 1 - May 5, 2008
• Holiday Season is Year-Round for Gamers - May 5, 2008
• Media Agencies vs. Ad Networks - May 5, 2008
• Degrees in the Past - May 2, 2008
• When Will Online Classified Ads Grow Up? - May 2, 2008
• SERP Position: Myth vs. Reality - May 2, 2008
• Enterprise Rent-A-Car Gets Customer Loyalty Right - May 2, 2008
• E-Mail Communications: We Are Family - May 1, 2008
• Advertiser Directories: The Key to Successful Online Ads - May 1, 2008
• A Web Analytics Intervention, Part 2 - May 1, 2008
• Understanding the Mobile Marketing Ecosystem - May 1, 2008
• New Reports from Google Webmaster Tools - Apr 30, 2008
• Executive Survey Invitations: How to Get C-Levels to Respond - Apr 30, 2008
• Behavioral Targeting for Slashed Budgets - Apr 30, 2008
• Tips for Marketing on the Social Web - Apr 29, 2008
• Comparing E-Metrics in the U.S. and the U.K./Europe - Apr 29, 2008
• This Is Your Brain on Games - Apr 28, 2008
• Romper Room and the E-mail Industry - Apr 28, 2008
• Client 101: How to Write an RFP, 2008 Edition - Apr 28, 2008
• The Seasonality of Search... and Taxes - Apr 28, 2008
• The SEO-Social-Media-Sales-Press-News Release - Apr 25, 2008
• Google, Yahoo Search News Mashup in Earnings Season - Apr 25, 2008
• Three Reasons Your Visitors Don't Convert to Leads - Apr 25, 2008
• Serving Your Customer, an Overlooked Differentiator - Apr 25, 2008
• Overcoming Barriers To Relevance - Apr 24, 2008
• Socializing Search, Part 1 - Apr 24, 2008
• Create Contests That Inspire Ad Creative - Apr 24, 2008
• Seven Step Interactive Marketing Analytical Framework, Part 2 - Apr 24, 2008
• Billions and Billions Served - Apr 23, 2008
• Banish Invalid Addresses to Boost Deliverability - Apr 23, 2008
• Content Optimization: Creating a Master Keyword List - Apr 23, 2008
• Catching Up With Industry Veteran Gary Savoy, Part 1 - Apr 23, 2008
• Boomers and Beyond: Targeting the 50-Plus Audience Online - Apr 22, 2008
• Increase Your Post-Online Conversions - Apr 22, 2008
• Analyze This, That, and the Other - Apr 21, 2008
• Video Games, From Toys to Tools - Apr 21, 2008
• Happy Birthday: Rewards for a Special Day - Apr 21, 2008
• Reports of TV's Death Greatly Exaggerated, Part 1 - Apr 21, 2008
• Focus Groups 2.0 - Apr 18, 2008
• No Pain, No Gain in Interactive Marketing - Apr 18, 2008
• I Never Metadata I Didn't Like - Apr 18, 2008
• Are SEM Agency Fees Too Low? - Apr 18, 2008
• A Web Analytics Intervention, Part 1 - Apr 17, 2008
• The Reinvention of Search - Apr 17, 2008
• Challenges of Reputation-Based Filtering - Apr 17, 2008
• Automotive Takes Web Technology to New Creative Heights - Apr 17, 2008
• A Resource for Coping With Microsoft .NET - Apr 16, 2008
• A New Breed of Behavioral Targeting - Apr 16, 2008
• 51 Seconds to E-Newsletter Success - Apr 16, 2008
• Digital Marketing Optimization: Retention - Apr 15, 2008
• Questions to Ask Your Clients - Apr 15, 2008
• The People Behind Game Avatars - Apr 14, 2008
• A New, Improved Search Marketing Tool - Apr 14, 2008
• One Giant Step for E-mail Marketing - Apr 14, 2008
• Trusted Advisors, Not Gatekeepers - Apr 14, 2008
• Marketing to the Media - Apr 11, 2008
• Branding as a Direct Response PPC Search Byproduct - Apr 11, 2008
• E-mail Secrets of a Top Converting Web Site - Apr 11, 2008
• Connecting Customers to Your Content, Part 2 - Apr 11, 2008
• Is Social Going Mobile? - Apr 10, 2008
• Five Fundamentals of Integrated Marketing - Apr 10, 2008
• Seven Step Interactive Marketing Analytical Framework, Part 1 - Apr 10, 2008
• Does Premium Viral Content Exist? - Apr 10, 2008
• Targeting with Culture in Mind - Apr 9, 2008
• Survey Highlights E-mail Feedback-Loop Woes - Apr 9, 2008
• The Invisible Back Channel - Apr 9, 2008
• Content Optimization: Keyword Effectiveness Indicators - Apr 9, 2008
• What Online Engagement Means to Your Web Site - Apr 8, 2008
• Online Customer Acquisition: Lessons Learned - Apr 8, 2008
• Marketers Must Get Past the Gamer Stereotype - Apr 7, 2008
• A Deeper Dive Into adCenter - Apr 7, 2008
• Engage Your E-Newsletter Readers - Apr 7, 2008
• The Future of Advertising: A Conversation With Jeff Einstein, Part 2 - Apr 7, 2008
• Building the Obama Brand - Apr 4, 2008
• Is Organic Search Enough? - Apr 4, 2008
• Top Five E-mail Marketing Best Practices - Apr 4, 2008
• There's a Digital Sucker Born Every Minute - Apr 4, 2008
• Mobile March Madness - Apr 3, 2008
• Video Contests That Engage - Apr 3, 2008
• Data Assumptions, Part 1: The Big Three - Apr 3, 2008
• Put the "E" Back in "Election" - Apr 3, 2008
• Three Secrets for Executive E-Newsletter Engagement - Apr 2, 2008
• When Does Social Media Matter in SEM? - Apr 2, 2008
• Spring Cleaning...for Cookies? - Apr 2, 2008
• Digital Marketing Optimization: Conversion - Apr 1, 2008
• Boosting Your Media Buy's Performance - Apr 1, 2008
• Little Victories of Game Banner Ads - Mar 31, 2008
• Death to New Media - Mar 31, 2008
• Search Engine Results, Blogs, and Credibility - Mar 31, 2008
• A Love/Hate Affair With E-Mail Marketing - Mar 31, 2008
• Transformative Fans Transform Brands - Mar 28, 2008
• Recession: PPC Threat or Opportunity? - Mar 28, 2008
• Connecting Customers to Your Content, Part 1 - Mar 28, 2008
• Recession-Proof Your Online Marketing - Mar 28, 2008
• What's the Fuss Over Local Search Anyway? - Mar 27, 2008
• Marketing Lessons From the Presidential Primaries - Mar 27, 2008
• Uncovering Sarah Marshall - Mar 27, 2008
• The Best E-mail Frequency? It Doesn't Exist - Mar 26, 2008
• Would You Recommend Me? - Mar 26, 2008
• Content Optimization: Keyword Analytics Tools - Mar 26, 2008
• Social Networking Meets Behavioral Targeting - Mar 26, 2008
• Traits of an Effective Web Steering Committee - Mar 25, 2008
• Psychographically Targeted Web Advertising - Mar 25, 2008
• Adversarial Information Retrieval -- That's Spam to You and Me - Mar 24, 2008
• The Mobile Phone as a Marketing Platform - Mar 24, 2008
• Video Games Go Hollywood - Mar 24, 2008
• Blowing Away Mass - Mar 21, 2008
• Why SEO Doesn't Get the Respect It Deserves - Mar 21, 2008
• Brand vs. Usability - Mar 21, 2008
• It's the PPC Search Economy, Stupid! - Mar 21, 2008
• A Model Ad Buy - Mar 20, 2008
• Marketing Classics: Two Places to Find Inspiration and Insights - Mar 20, 2008
• Simplify Your Life With One Mobile Device - Mar 20, 2008
• Six International E-Mail Marketing Challenges - Mar 20, 2008
• Jump-Starting Keyword Demand - Mar 19, 2008
• Answers to Your E-mail Questions - Mar 19, 2008
• Behavioral Targeting's Role in Presidential Campaigns - Mar 19, 2008
• Digital Marketing Optimization: Acquisition - Mar 18, 2008
• Seven Ways to Boost Campaign Performance - Mar 18, 2008
• Feedback for: Local Search Mindshare Grows Among Search Engines - Mar 17, 2008
• Wake Up! Consumers Don't Like to Watch Ads - Mar 17, 2008
• What Google SERP Changes Mean to Marketers - Mar 17, 2008
• The Ins and Outs of User-Generated Game Content - Mar 17, 2008
• E-mail ADD and the Power of Three - Mar 17, 2008
• Our Internet or Theirs? - Mar 14, 2008
• GoogleClick: Death of the Third-Party Ad Server? - Mar 14, 2008
• Improve Personas and Optimization With Four Questions - Mar 14, 2008
• Surviving Your Competitors, Part 2 - Mar 14, 2008
• Local Search Mindshare Grows Among Search Engines - Mar 13, 2008
• Ads Can Be Content, But to Whom? - Mar 13, 2008
• Using Social Media to Generate Revenues - Mar 13, 2008
• Content Optimization: Keyword Suggestion Tools - Mar 12, 2008
• What Makes a Great Social Media Campaign? - Mar 12, 2008
• Use Brand-Recognition Elements to Combat Inbox Triage - Mar 12, 2008
• Targeting Toward Desire - Mar 12, 2008
• Omniture Summit: Trends in Analytics - Mar 11, 2008
• U.S. Women and the Internet, Part 2 - Mar 11, 2008
• The Future of Advertising: A Conversation With Jeff Einstein, Part 1 - Mar 10, 2008
• How to Avoid a Crash Landing - Mar 10, 2008
• Casual Games Don't Equal Casual Consumers - Mar 10, 2008
• Improve E-Mail Performance With Testing, Part 1 - Mar 10, 2008
• Talent Shortage Forces Ad Agencies to Get Creative - Mar 7, 2008
• Search's Impact on Brand Metrics - Mar 7, 2008
• Social Networking and E-mail Marketing Converge - Mar 7, 2008
• Web 1, 2, and 3 - Mar 7, 2008
• E-mail (Monkey) in the Middle - Mar 6, 2008
• Happy Birthday, Mr. Consumer - Mar 6, 2008
• Q&A With Bazaarvoice's CMO - Mar 6, 2008
• Mobile Messages That Resonate - Mar 6, 2008
• SEM's Elusive Long View - Mar 5, 2008
• The Next Step for Behavioral Targeting: Social Media? - Mar 5, 2008
• Keeping Tradeshow E-mail Managable - Mar 5, 2008
• Mapping the Complete Path to Success - Mar 4, 2008
• Digital Marketing Optimization - Mar 4, 2008
• Games Go to College - Mar 3, 2008
• The Down-Marketing of the Web - Mar 3, 2008
• Coordinating Organic, Paid Search Efforts - Mar 3, 2008
• E-mail Marketing Stays the Same... Even When It's Different - Mar 3, 2008
• Affiliate PPC Brand Bidding: Right For You? - Feb 29, 2008
• Why Aren't Major Media Companies Software Companies? - Feb 29, 2008
• How to Prioritize Your Optimization - Feb 29, 2008
• Surviving Your Competitors, Part 1 - Feb 29, 2008
• New Features and Phones Drive Local Mobile Ad Growth - Feb 28, 2008
• Interactive Advertising Isn't Confined to the Web - Feb 28, 2008
• Recession-Proof Your Marketing - Feb 28, 2008
• Social Media Metrics - Feb 27, 2008
• Even the Pros Get It Wrong - Feb 27, 2008
• Content Optimization - Feb 27, 2008
• The Downfall of Targeting - Feb 27, 2008
• Social Media and Web 2.0 - Feb 26, 2008
• U.S. Women and the Internet, Part 1 - Feb 26, 2008
• Digital Commerce: In and Out of the Dressing Room - Feb 25, 2008
• Blogging for Search Engine Optimization - Feb 25, 2008
• E-mail Copy Tip From a Great E-mail Copywriter - Feb 25, 2008
• Brands Need Gamers. Do Gamers Need Brands? - Feb 25, 2008
• Stuck in Flatland - Feb 22, 2008
• PPC Search: Create, Influence, Capture, and Harvest Demand - Feb 22, 2008
• Error Page Best Practices - Feb 22, 2008
• Recession Marketing: Avoid the Fear Factor - Feb 22, 2008
• The Online Dollar Store - Feb 21, 2008
• Using Mobile to Overcome the Dreaded Blue Screen - Feb 21, 2008
• New Ad Networks Service Industry Trends - Feb 21, 2008
• Watch for Missteps with New E-mail Marketing Systems - Feb 21, 2008
• Direct Prospects to Your Tradeshow Booth - Feb 20, 2008
• Around the Horn With the Big Three Engines - Feb 20, 2008
• Privacy and Behavioral Targeting: How Much Data Is Too Much? - Feb 20, 2008
• Preparing an RFP for Interactive Media Buying - Feb 19, 2008
• Data-Driven Marketing - Feb 19, 2008
• Search Gets Creative - Feb 15, 2008
• Vote Now for the Future of Search - Feb 15, 2008
• Getting the Most Out of Your Personas - Feb 15, 2008
• The 12 Cs for Thriving in a Digital World - Feb 15, 2008
• Local Searchers Hunt for Ideas, Not Categories - Feb 14, 2008
• Love Is in the Air. Will Sales Follow? - Feb 14, 2008
• Buying Into Comparison Shopping Sites - Feb 14, 2008
• E-mail Authentication: Don't Wait - Feb 13, 2008
• Behavioral Targeting: Paving the Way to Integrated Marketing - Feb 13, 2008
• Social Media: Made for a Recession - Feb 13, 2008
• Chicken Soup for the SEO Soul - Feb 13, 2008
• Solutions for Yahoo (Besides Microsoft's Money) - Feb 12, 2008
• Holding Agencies Accountable - Feb 12, 2008
• Managing Your Career in Digital Advertising - Feb 11, 2008
• Search, That Was Mighty Sociable - Feb 11, 2008
• Video-Game Advertising: More Than Just Product Placement - Feb 11, 2008
• Build and Use an E-mail Response Curve Model - Feb 11, 2008
• Google Bashes Microsoft's Yahoo Bid - Feb 8, 2008
• Yahoo, in Search of a Miracle - Feb 8, 2008
• Time to Change Blades in Occam's Razor - Feb 8, 2008
• Why Multichannel Consumers Are More Loyal, Part 2 - Feb 8, 2008
• The Message Is the Medium - Feb 7, 2008
• Mobile Marketers Should Show by Example - Feb 7, 2008
• Recession Proof: How to Help Your Customer During a Downturn - Feb 7, 2008
• Super Bowl Ads No Longer Stand Alone - Feb 7, 2008
• In Defense of Narrow-Minded SEM Shops - Feb 6, 2008
• Using Behavioral Targeting to Survive and Thrive in a Weakened Economy - Feb 6, 2008
• E-mail Testing: A Real-World Approach - Feb 6, 2008
• Playing the Game With Mom - Feb 5, 2008
• Web Analytics: Insights From the Front Line, Part 2 - Feb 5, 2008
• E-mail Questions That Can't Be Answered (Quickly) - Feb 4, 2008
• Creating a Consumer Dialogue in Game Marketing - Feb 4, 2008
• Brand Control: Mission Impossible - Feb 4, 2008
• Balancing Aesthetics, SEO in Web Site Development - Feb 4, 2008
• The Online Ad Start-Up Beauty Pageant - Feb 1, 2008
• Nonprofits, Google Grants, and Search - Feb 1, 2008
• The Average Conversion Rate: Is It a Myth? - Feb 1, 2008
• What Online Auto Advertisers Can Learn From Real Estate, Travel - Jan 31, 2008
• How to Overcome Five Key Online Retailing Challenges - Jan 31, 2008
• Foodie Web Sites Turn Stylish - Jan 31, 2008
• Hotmail's People Factor Sets the Rules - Jan 30, 2008
• Museum's Featured Exhibit: Social Media Integration - Jan 30, 2008
• Five Getting-Started Blog Questions - Jan 30, 2008
• Great Expectations in Behavioral Targeting - Jan 30, 2008
• Warm Up to Web Site Optimization - Jan 29, 2008
• Can User-Selected Advertising Improve Response Rates? - Jan 29, 2008
• Search and the Changing Face of Public Relations - Jan 28, 2008
• How 20 Words Generate a 220 Percent Lift in Response - Jan 28, 2008
• Must-See TV Spots - Jan 28, 2008
• Why Is Mobile Gaming Still the Next Big Thing? - Jan 28, 2008
• Why Multichannel Consumers Are More Loyal - Jan 25, 2008
• Moving Beyond Campaign Efficiency to Campaign Effectiveness - Jan 25, 2008
• Real Estate Advertising's Slow Slog to the Web - Jan 25, 2008
• External Personas Enhance Marketing, Part 2 - Jan 24, 2008
• Is E-mail Really Measurable? - Jan 24, 2008
• An Open Letter to CFOs - Jan 24, 2008
• Face It, Mobile Marketers, You're Not Normal - Jan 24, 2008
• SEM's Midlife Crisis - Jan 23, 2008
• Real Estate eCards: Think Seasonally, Act Locally - Jan 23, 2008
• A Magic Bullet for Behavioral Targeting Challenges? Think Again - Jan 23, 2008
• Remote Control as Mouse: TV and Web Integration - Jan 22, 2008
• Web Analytics: Insights From the Front Line, Part 1 - Jan 22, 2008
• A "Meatball Sundae" Meet Up - Jan 18, 2008
• The Publisher Opportunity in Search and Contextual, Part 2 - Jan 18, 2008
• Seven Years of Change, Seven Years of Staying the Same - Jan 18, 2008
• Content Meets the Purchase Funnel - Jan 17, 2008
• What Drives Local Search Directories? - Jan 17, 2008
• External Personas Enhance Marketing, Part 1 - Jan 17, 2008
• Yahoo Declares War on Zombies - Jan 16, 2008
• Making Social Media Work in 2008 - Jan 16, 2008
• The Wonderful World of Widgets - Jan 16, 2008
• The Emotional Side of Behavioral Targeting - Jan 16, 2008
• Ad Servers on the State of Online Video Ads - Jan 15, 2008
• Web Analytics, a Life and Death Plot - Jan 15, 2008
• The Diminishing Value of the SEO Shop - Jan 14, 2008
• Why Local Ads Aren't Coming Online - Jan 14, 2008
• An Introduction to Game Marketing - Jan 14, 2008
• Surefire Tips for Getting and Using Customer Testimonials, Part 2 - Jan 14, 2008
• The Publisher Opportunity in Search and Contextual, Part 1 - Jan 11, 2008
• Look Vs. Feel - Jan 11, 2008
• Life-Stage Marketing (Forget the Love Beads) - Jan 11, 2008
• Dare to Do Mighty E-mail Things - Jan 10, 2008
• Obama Gets Mobile Right - Jan 10, 2008
• A Sweet Media Buy - Jan 10, 2008
• Resolutions for 2008: Optimize, Nurture, and Act - Jan 10, 2008
• Webmaster Tool Wish List for 2008 - Jan 9, 2008
• Making Your Site Behavioral Targeting Friendly - Jan 9, 2008
• Learning From the Presidential Race in Your Inbox - Jan 9, 2008
• Resolutions for 2008 - Jan 8, 2008
• Playing the Game, Part 2 - Jan 8, 2008
• Online, Children Are Our Future - Jan 7, 2008
• The "How Ready Are You?" E-mail Assessment - Jan 7, 2008
• How 2007's Key Search Trend Will Impact 2008 - Jan 7, 2008
• The Year of the Disconnect - Jan 4, 2008
• Marketing Lessons From Apple - Jan 4, 2008
• 2007 PPC Search Retrospective - Jan 4, 2008
• Local Search's 2008 Outlook - Jan 3, 2008
• Seven Top Online Marketing Trends for 2008 - Jan 3, 2008
• Turning Negative Space Into a Positive One - Jan 3, 2008
• Adventures in Searchandising, Part 3 - Jan 2, 2008
• Social Media: Window Dressing or Community Building? - Jan 2, 2008
• Five Tips for Building Better Segments - Jan 2, 2008
• How the Cookie Stole Christmas - Jan 2, 2008