Actionable Analysis

Three Ways to Use Content to Engage Your Audience - 11/16/2009
The ABCs and LOLcats of Social Media - 11/09/2009
Seven Ways To Tap Social Shopping - 11/02/2009
Careers: Promoting Open-Source Leadership - 10/26/2009
Three Ways to Socialize Your E-mail Communications - 10/19/2009
The How-To's of 'Digital Merchandising' - 10/12/2009
Three Ways to Leverage Existing Media Assets - 10/05/2009
How to Convince Your CEO to Invest in Digital - 09/28/2009
Seven Factors to Consider When Pricing Online TV Video - 09/21/2009
Why You Should Get Started on Social Media - 09/14/2009
Optimization and Analytics: A Branding Problem - 08/31/2009
Is It Time to Affiliate? - 08/24/2009
Expert Advice From YouTube - 08/17/2009
Five Reasons Customers Pay for Content - 08/10/2009
What Clients Want From a Digital Marketing Agency - 08/03/2009
Eight Ways to Reach Teens - 07/27/2009
Web Analytics for Social Media - 07/20/2009
Seven Ways to Reach Your Online Audience More Effectively - 07/13/2009
The Compete Picture - 07/06/2009
Optimizing Your E-Commerce Site: Three Levers for Success - 06/29/2009
The Fable of Free: Lessons From an iPhone App - 06/22/2009
Social Media Is Changing the Content Marketplace - 06/15/2009
The State of Digital Marketing, 2009 - 06/08/2009
Use Blogs to Extend Social Reach, Drive Online Sales - 06/01/2009
Five Ways to Use Twitter to Improve Your Marketing - 05/18/2009
EMetrics Summit Pays Heed to Customer Experiences - 05/12/2009
Online Video: Viral Isn't Everything - 05/04/2009
Search and Analytics: Enhancing Brand Visibility and Relevance - 04/27/2009
PR Goes Multichannel - 04/20/2009
The Write Stuff: Hire Good Copywriters and Get Ideas for Life - 04/13/2009
Competitive Analysis in Tough Times - 04/06/2009
How Analytics and User Experience Design Can Work Together - 03/30/2009
Using Social Media Advertising to Drive Results - 03/23/2009
Design by Numbers: How Creative and Data Complement Each Other - 03/16/2009
Digital Communications: It's Not Just E-Mail Anymore - 03/09/2009
Building Online Communities by the Numbers - 02/23/2009
Eight Ways to Use Video to Boost Your Marketing - 02/09/2009
Fulfilling the Promise of Personalization - 02/02/2009
2009 Retention Marketing Checklist - 01/26/2009
Seven Top Online Marketing Trends for 2009 - 01/12/2009
The Art of Taking Risks - 01/05/2009
Creating an Integrated Content Strategy in 2009 - 12/29/2008
Social Media: Your Customer Is More Important Than Ever - 12/22/2008
Audience Measurement: Five Media Factors to Consider - 12/15/2008
How to Develop a Consistent Targeting Strategy - 12/08/2008
Online Ad Exposure Increases Brand Impact - 12/01/2008
How Blogs Drive More Sales Than Social Media Sites - 11/20/2008
The Online Dollar Store - 11/13/2008
Creativity and Analysis: Finding the Perfect Blend - 11/11/2008
Optimizing Online Data Collection - 11/06/2008
Behavioral Targeting With Attitude - 10/30/2008
What to Do When Your Marketing Budget Is Cut - 10/23/2008
Improve Your Ad Spend With Innovation - 10/16/2008
Four Communications Strategies for a Down Market - 10/09/2008
Lester Wunderman: Being Direct on Marketing - 10/02/2008
Online Video: Here, There, and Everywhere - 09/25/2008
Google's Birthday - 09/18/2008
Marketing Lessons From the Presidential Primaries - 09/11/2008
The Art of Taking Risks - 09/04/2008
Three Dimensions to Improve Marketing Effectiveness - 08/28/2008
Black Holes Always Put Things in Perspective - 08/21/2008
Four Principles to Follow in Social Media: Build the Love - 08/14/2008
Tips for Collaborating with UX, Creative, and Marketing - 08/07/2008
Event Marketing Meets Social Media - 07/31/2008
The ROI of Customer Satisfaction - 07/24/2008
Five Ways to Improve Your Customer Experience - 07/17/2008
Quantcast: Defining Audience Analytics - 07/10/2008
How to Overcome Five Key Online Retailing Challenges - 07/03/2008
Insights Into the Emergence of Search Analytics - 06/26/2008
Online Marketing: Wedding Bells Meet Commerce - 06/19/2008
Measuring Mobile Web Advertising - 06/12/2008
Online Marketing: Wedding Bells Meet Content, Community - 06/05/2008
A Web Analytics Intervention: How to Get Corporate Buy-In - 05/29/2008
Seven Virtual World Marketing Tactics and Metrics to Follow - 05/22/2008
A Web Analytics Intervention, Part 3 - 05/15/2008
Seven Ways to Market in a Virtual World, Part 1 - 05/08/2008
A Web Analytics Intervention, Part 2 - 05/01/2008
Seven Step Interactive Marketing Analytical Framework, Part 2 - 04/24/2008
A Web Analytics Intervention, Part 1 - 04/17/2008
Seven Step Interactive Marketing Analytical Framework, Part 1 - 04/10/2008
Data Assumptions, Part 1: The Big Three - 04/03/2008
Marketing Lessons From the Presidential Primaries - 03/27/2008
Marketing Classics: Two Places to Find Inspiration and Insights - 03/20/2008
Feedback for: Local Search Mindshare Grows Among Search Engines - 03/17/2008
Using Social Media to Generate Revenues - 03/13/2008
Q&A With Bazaarvoice's CMO - 03/06/2008
Recession-Proof Your Marketing - 02/28/2008
The Online Dollar Store - 02/21/2008
Love Is in the Air. Will Sales Follow? - 02/14/2008
Recession Proof: How to Help Your Customer During a Downturn - 02/07/2008
How to Overcome Five Key Online Retailing Challenges - 01/31/2008
An Open Letter to CFOs - 01/24/2008
Content Meets the Purchase Funnel - 01/17/2008
Resolutions for 2008: Optimize, Nurture, and Act - 01/10/2008
Seven Top Online Marketing Trends for 2008 - 01/03/2008
Defining Success: How to Set Web Goals for 2008 - 12/27/2007
Take Social Networking a Step Further - 12/20/2007
Dell's da Vinci Marketing Code - 12/13/2007
'Tis the Season to Be Social: Five Ways to Tap Into Social Shopping - 12/06/2007
Mutually Assured Success - 11/29/2007
After Your Customers Leave - 11/15/2007
Reactivate Online Customers - 11/08/2007
Web Analytics: Convergence Continues - 11/01/2007
Behaviorally Targeted E-mail Communications, Part 2 - 10/25/2007
Data Assumptions, Part 2: Taking Action - 10/18/2007
Behaviorally Targeted E-mail Communications, Part 1 - 10/11/2007
Data Assumptions, Part 1: The Big Three - 10/04/2007
Retention Marketing Primer, Part 3 - 09/27/2007
Testing Everything - 09/20/2007
Retention Marketing Primer, Part 2 - 09/13/2007
Preparing for the Holiday Crush - 09/06/2007
Retention Marketing Primer, Part 1 - 08/30/2007
Marketing in Uncertain Times - 08/23/2007
Online Shoppers Take Their Time - 08/16/2007
Home Pages: To Infinity and Beyond! - 08/09/2007
Seven Ways to Make Every Page a Home Page - 08/02/2007
What Can Prince Teach Us About Marketing? - 07/26/2007
What 'Time on Site' Means for Online Media - 07/19/2007
Social Networking ROI: Measuring the Impact of C2C - 07/12/2007
How Print Publishers Can Expand Online Revenues - 07/05/2007
ROI: It's Not Always about the Money - 06/28/2007
Add User Photographs to Your Site - 06/21/2007
Are You Chasing the Web 2.0 Trend? Part 2 - 06/14/2007
The Midyear Marketing Checkup - 06/07/2007
Are You Chasing the Web 2.0 Trend? Part 1 - 05/31/2007
Making Money From User-Generated Content - 05/24/2007
Consider Another Analytical Tool: Market Research - 05/17/2007
What Online Marketers Can Learn From Direct Response TV - 05/10/2007
Don't Just Listen, Join the Conversation - 05/03/2007
Social Bookmarks: Not for Bloggers Only - 04/26/2007
Think Your Web Site's Perfect? Think Again. - 04/19/2007
What You Can Learn From Your Competitors - 04/12/2007
An Open Letter to CMOs - 04/05/2007
Online Video Advertising: Not for Branding Only - 03/29/2007
Getting Sentimental About Analytics - 03/22/2007
Big Results From Big Events - 03/15/2007
Q&A With Omniture's CEO - 03/08/2007
What's Up With Widgets? - 03/01/2007
Analytics Meets Behavioral Targeting and Personalization - 02/22/2007
Branded Communications - 02/15/2007
Avoiding the Most Common Web Analytics Pitfalls - 02/08/2007
Seven Ideas to Ignite Online Sales - 02/01/2007
Why Convergence Is Inevitable - 01/25/2007
Develop Supplemental Content Revenue Streams - 01/18/2007
Proto-Analytics for 2007 - 01/11/2007
Shopping Cart Abandonment and What to Do About It - 01/04/2007
Creating a Culture of Analysis? Start with the Creative Brief - 12/28/2006
Ten Trends to Drive Traffic and Sales in 2007 - 12/21/2006
The $50 Santa: A Customer Acquisition Cost Primer - 12/14/2006
Don't Get Complacent About Online Advertising - 12/07/2006
Leveraging Online Communities - 11/30/2006
Performance Web Marketing: Art vs. Science - 11/16/2006
E-Mail Marketing Has a Great ROI - 11/09/2006
Five Things Every CMO Must Know About Web Analytics, Part 1 - 11/02/2006
10 Ways for E-Marketers to Use RSS - 10/26/2006
Analytics Staffing - 10/19/2006
Free Shipping and Handling Aren't Free - 10/12/2006
Accuracy Audits in the Real World - 10/05/2006
Don't Neglect Affiliate Marketing - 09/28/2006
Creating a Financial Pro Forma - 09/21/2006
Content Strategy as a Marketing Tool - 09/14/2006
E-Mail Marketing: Measuring and Optimization After the Click - 09/07/2006
How to Drive Traffic to Your Online Video - 08/31/2006
Web Analytics Steering Committee: It's All About Governance - 08/24/2006
Customer Feedback, or What I Learned on My Summer Vacation - 08/17/2006
Reality Marketing Series, Part 3: Prescription for Better Analytics - 08/10/2006
RSS and E-Commerce: A Natural Fit - 08/03/2006
Managing Up: Six Steps Toward Success - 07/27/2006
Growing Pains: Are You Ready to Play With the Big Boys? - 07/20/2006
Reality Marketing Series, Part 2: The Staff Fires Back - 07/13/2006
Social Marketing: Reach Out and Engage Consumers - 07/06/2006
Reality Marketing, Part 1: Letter From the CMO - 06/29/2006
Every Marketer Is an Online Publisher - 06/22/2006
Web Marketing 7,000 Miles Away - 06/15/2006
Measuring Online Video Ads - 06/08/2006
Avoiding the Most Common Web Analytics Pitfalls - 06/01/2006
How to Make Podcasting Work for You - 05/25/2006
What's an Online Community's Value? - 05/18/2006
What's the Problem With Online Ad Inventory? - 05/11/2006
Branding Versus Direct Response: Sound Familiar? - 05/04/2006
Where Are All the Good Online Ad Sales People? - 04/27/2006
Teva.com: An E-commerce and Branding Case Study - 04/20/2006
Print Brands Grow Online: What You Should Do About It - 04/13/2006
Conversion Funnel 2.0 - 04/06/2006
More Than a Press Release: Extending Your Online PR Efforts - 03/30/2006
Online Brand Metrics Revealed - 03/23/2006
March Branding Madness - 03/16/2006
How Does Your Brand Measure Up Online? - 03/09/2006
Know Your Business Objectives - 03/02/2006
Five Things Every CMO Must Know About Web Analytics, Part 6 - 02/23/2006
Advertising in My Online Neighborhood - 02/16/2006
Five Things Every CMO Must Know About Web Analytics, Part 5 - 02/09/2006
RSS and E-Commerce: A Natural Fit - 02/02/2006
Five Things Every CMO Must Know About Web Analytics, Part 4 - 01/26/2006
Where the New Consumers Are - 01/19/2006
Five Things Every CMO Must Know About Web Analytics, Part 3 - 01/12/2006
Seven Resolutions to Increase Revenues in 2006 - 01/05/2006
Online Marketing Gives Back to the Community - 12/22/2005
Five Things Every CMO Must Know About Web Analytics, Part 2 - 12/15/2005
Online Marketing's Hidden Costs - 12/08/2005
Five Things Every CMO Must Know About Web Analytics, Part 1 - 12/01/2005
The TCO of Web Analytics Solutions, Part 2 - 11/17/2005
Create Profitable New Revenue Streams - 11/10/2005
The TCO of Web Analytics Solutions, Part 1 - 11/03/2005
Supercharge Your Word-of-Mouth Marketing - 10/27/2005
Aligning Your Web Agency - 10/20/2005
Five Easy Year-End Promotions to Help Hit Budget Targets - 10/13/2005
Managing Up: Six Steps Towards Success - 10/06/2005
Is Your Business Ready for the Unexpected? - 09/29/2005
Perking Up Interest in Web Analytics - 09/22/2005
Build Your House File - 09/15/2005
Analytics Intervention: Your Site Should Support Your Business Goals - 09/08/2005
Get That Customer Back! - 09/01/2005
Put Analytics Into Action - 08/25/2005
Budget-Speak for Online Marketers - 08/18/2005
Add RSS to Your Marketing Mix - 08/11/2005
Making Online Interaction Pay Off - 08/04/2005
Capture Mindshare in a Time-Starved World - 07/21/2005
How Effective Is Your Site Content? - 07/14/2005
Corporate Blogs: Measure Their Value! - 07/07/2005
Internet Penetration: Critical Mass, Then What? - 07/06/2005
Improve Results Before the Campaign Launches - 06/30/2005
Mobile Marketing: Can You Reach Me Now? - 06/23/2005
Retention Marketing: What Have You Done for Me Lately? - 06/16/2005
Competitive Intelligence: What You Don't Know Can Hurt You - 06/09/2005
Found Money: Eight "Quick Hits" - 06/02/2005
More Money From Paid Content - 05/26/2005
A Clean, Well-Lighted Place - 05/19/2005
Blog Marketing Strategies (and How to Measure Them) - 05/12/2005
Impressions Count - 05/05/2005
WII-FM: The No-Cost Media - 04/28/2005
Expensive Clutter: The Next Inventory Problem - 04/21/2005
Online Advertising for Branding and Purchase Intent - 04/14/2005
RSS Advertising, Coming Fast - 04/07/2005
How to Plan, and Measure, Online Event Marketing - 03/31/2005
Making the Cookie Case to Consumers - 03/24/2005
Online Traffic: Quality Matters - 03/17/2005
Audience Segments and the New Creative - 03/10/2005
Fee or Free? Maximizing Content Site Revenue - 03/03/2005
The Year of Online Brand Advertising - 02/24/2005
Leverage Collective Input to Drive Revenue - 02/17/2005
Sell-Side Advertising: Sellers Become Seekers - 02/10/2005
2005 Is Online Video's Tipping Point - 02/03/2005
Spyware Legislation, Revisited - 01/27/2005
Not Your Grandfather's Sponsorships - 01/20/2005
How to Measure Behavioral Targeting's True Effectiveness - 01/13/2005
Seven Resolutions to Improve Your Bottom Line - 01/06/2005
Another Watershed Year for Old Media - 12/30/2004
Create (and Measure) Buzz - 12/23/2004
Thoughts for 2005: New Media Is No Longer New - 12/16/2004
Pricing Policy: Seven Factors to Consider - 12/09/2004
What's Next for Behavioral Targeting? - 12/02/2004
Sorting Out the Content Tail - 11/18/2004
Online Ad Spend: Strategic Considerations - 11/11/2004
Behavioral Versus Contextual: Why Choose Only One? - 11/04/2004
Online Advertising May Cost More Than You Think - 10/28/2004
It's Filtering, Not Targeting - 10/21/2004
CPA or CPM? That Is the Question - 10/14/2004
Can Consumer Privacy and Targeting Coexist? - 10/07/2004
Competitive Myopia - 09/30/2004
Inventory Management Problems: The Buy-Side Angle - 09/23/2004
A Metrics Checklist - 09/16/2004
Sizing A Behavioral Targeting Segment, Part 1 - 09/09/2004
No Profitable Customer Left Behind - 09/02/2004
The Endangered Cookie - 08/26/2004
Are You Listening to Me?: Communicate With Customers - 08/19/2004
The New Inventory Problem, Part 2 - 08/12/2004
Ask a Question, Acquire a Customer - 08/05/2004
The New Inventory Problem, Part 1 - 07/29/2004
Help Wanted: Engaging Customer Advocates - 07/22/2004
Wearing the White Hat: Delivering Numbers People Can Trust - 07/15/2004
Online Revenue Forecasting Demystified - 07/08/2004
Setting Behavioral Targeting Standards, Part 2 - 07/01/2004
Double Your E-Mail Registrations in Seven Steps - 06/24/2004
Setting Behavioral Targeting Standards, Part 1 - 06/17/2004
Found Money: Eight "Quick Hits" - 06/10/2004
Behavioral Targeting: Then and Now - 06/03/2004
Real-Time Online Profiling - 05/27/2004
Newspaper Publishers: Don't Make a Bad Situation Worse, Part 2 - 05/20/2004
Online Marketing Tips for Catalog Retailers - 05/13/2004
Newspaper Publishers: Don't Make a Bad Situation Worse, Part 1 - 05/06/2004
Online Forms That Generate Leads - 04/29/2004
Who Owns the Data? - 04/22/2004
The Often-Overlooked Survey - 04/15/2004
The 100 Percent Solution for Online Advertising - 04/08/2004
Customer Focus, Not Product Focus - 04/01/2004
When Does Real Time Matter? - 03/25/2004
Being Relevant - 03/18/2004
Why Is Search So Hot? - 03/11/2004
How More Data Can Run You Off Track - 03/04/2004
The Procurement Officer: Your New Best Friend - 02/26/2004
Customer-Centric Marketing Versus Mass Consumerism - 02/19/2004
Audience Data Turns Consumer Sites Into B2B Channels - 02/12/2004
Use Data to Improve E-Mail Effectiveness - 02/05/2004
Get Real About Faux Precision in Web Analytics - 01/29/2004
Reengage Customers Who Abandon Your Site - 01/22/2004
Common Mistakes in Selecting and Implementing Analytics Systems - 01/15/2004
Who Are Your Best Customers? - 01/08/2004
Customer Focus, Not Product Focus - 01/04/2004
The 2004 Crystal Ball for Media - 12/18/2003
Walking the Walk - 12/11/2003
Solving the Inventory Problem, Part 2 - 12/04/2003
Solving the Inventory Problem, Part 1 - 11/20/2003
Let's Get Analytical - 11/13/2003
Traditional Media Falters. Attack! - 11/06/2003
Prove It! - 10/30/2003
Ineffective Advertising: Make It Go Away - 10/23/2003
Incontrovertible Evidence - 10/16/2003

Actionable Analysis

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