Archive for Jason Burby

152 articles
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How to Maximize Site Performance for the Holidays
Here are some last-minute ways to prime a retail Web site. Nov 17, 2009
How Are You Treating Your Online Customers?
Here are three ways you can anticipate your customers' needs. Nov 3, 2009
Ironman Kona and Analytics
Three things that online marketers can learn from this grueling competition. Oct 20, 2009
Understanding Your Audience Online
Web analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business performance. Oct 6, 2009
What the Adobe-Omniture Deal Means
Adobe must not put its product integration interests ahead of what the rest of the market really needs. Sep 22, 2009
Engaging the CMO
Employees in charge of measurement, optimization, search, and social have an opportunity to educate and share the benefits of their work with chief marketing officers. Sep 8, 2009
Integrating Web Analytics and Optimization Into Your Business, Part 2
Integration is key, but so is changing the way the team looks at improving your site and Web business. Aug 25, 2009
Integrating Web Analytics and Optimization Into Your Business, Part 1
Integration and alignment can occur no matter where analytics and optimization teams sit in your organization. Here are four factors to consider. Aug 11, 2009
Advertising's Changing Landscape
Technology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics. Jul 28, 2009
Understand the Impact of Social Media
You need more than just a Twitter account. You need a social media strategy and goals for success. Jul 14, 2009
Understanding the Impact of Search Click-Throughs on Your Business
Are you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing? Don't squander an opportunity. Jun 30, 2009
Site Optimization and Testing: A New Twist on an Old Concept
Direct marketing principles apply to Web site testing and optimization. Jun 16, 2009
What Is Digital Analysis?
Defining what's involved in digital analytics could mean the difference between collecting lots of data and getting actionable insights. Jun 2, 2009
What Is Web Site Analysis?
Online marketing analytics experts offer up their definitions. What's yours? First of two parts. May 19, 2009
Lessons From the Bazaarvoice Conference
Customer reviews are a classic form of social media. And they can help you in more ways than you think. May 5, 2009
How to Leverage Google's Changes to Referring URLs
A small change could have a significant impact on analyzing the impact of your SEO ranking. Apr 21, 2009
The Tipping Point: Understanding the Impact of Twitter
If mom's tweeting more than her son, what does that mean for online businesses? Apr 7, 2009
'Programizing' Site Optimization
Building testing into an ongoing program to optimize a Web site can be a struggle. Mar 24, 2009
Trends from the Omniture Summit
A gathering of 2,000 marketers shows how businesses are improving and optimizing the Web channel -- even during these difficult economic times. Mar 10, 2009
Understanding Your Visitors' Feelings
Don't fall into these three traps when using attitudinal data. Feb 24, 2009