Archive for Kate Kaye

863 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

AOL Moves Its Research Unit to Advertising Division
The company also plans to build staff for its Adlytics unit, which is based in New York and Mountain View, CA. Nov 17, 2009
Online Privacy Watchdogs Hammer Away on Capitol Hill
Anticipating a House hearing and FTC roundtable on data privacy, advocacy groups from as far away as California are visiting Washington to make sure their voices are heard. Nov 17, 2009
FDA Pharma Marketing Hearing Draws Big Media Stakeholders
Companies like Google, Yahoo, Nielsen, and HealthCentral hope guiding the FDA's forthcoming online ad and social media regulations helps move pharma ad money online. Nov 13, 2009
Pharmas Propose Solutions for Web Ad and Social Media Regulations
Pharma brand logos and an icon symbolizing approved health information were among ideas for regulating drug marketing online proposed at yesterday's FDA hearing. Nov 13, 2009
New NAI Opt-Out Tool Protects Against Cookie Deletion
The behavioral ad sector's self regulatory group hopes its latest initiative quiets concerns about cookie-based tools that allow consumers to opt-out from ad targeting. Nov 5, 2009
News Corp Reports Steep Drop at Digital Unit
Company suffers double-digit decline in digital revenue, seeks to distinguish itself from Facebook. Nov 4, 2009
Questions for Microsoft Advertising's Jed Nahum on the Future of AdECN
Microsoft plans to launch an improved version of its AdECN exchange in January. What can advertisers expect? Nov 3, 2009
NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike
Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal. Nov 3, 2009
Nielsen in Pact to Use Offline Data for Online Ad Targeting
A new partnership between Nielsen and DataLogix allows advertisers to target online ads down to a household or near-household level. Nov 2, 2009
Financial Agency Bill Inches Closer to Law
ANA mounts opposition to a bill that could expand the FTC's power. Oct 30, 2009
From Bloomberg to Small Hoboken Campaign, Social Media Matters
Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies. Oct 29, 2009
Ad Group Concerned Financial Agency Bill Is Moving Too Fast
A looming bill establishing a Consumer Financial Protection Agency could cause confusion for marketers, the ANA argues. Oct 27, 2009
IPhone Ad Firms Hope Deals Spark Interest in App Ads
Middlemen for iPhone app ads hope working with online ad networks eases buying process for advertisers. Oct 26, 2009
Yahoo Takes Another Stab at Branded Content with GroupM
Yahoo has a spotty history with branded content. It hopes a deal with GroupM will mark a turning point. Oct 22, 2009
Yahoo Adds Goodby, Aims for More Focused Brand Campaign
Joining the already-assembled team of Ogilvy and branding firm Landor and Associates, Goodby will lead Yahoo's North American branding campaign. Oct 20, 2009
Audience Science to Push Agency-Aimed Service with Funding
Behavioral targeting firm will use new financing to advance a segmentation service that's geared toward agencies. Oct 20, 2009
Vixen, Doctor, and Average Joe Market Sex Treatment on Twitter
Boston Medical Group, the erectile dysfunction treatment service, is taking an integrated media approach to competing with the little blue pill and big pharma. Oct 15, 2009
IAB Blasts FTC Online Endorsement Guidelines
Asks the Federal Trade Commission to withdraw its new guidelines for social media endorsements. Oct 15, 2009
Google Aims for Better Academic Ties on Public Policy Issues
Company is seeking an exec to build support for its positions on privacy and advertising among university researchers, students, and faculty. Oct 14, 2009
Yahoo Pairs Display, Search Sales for Non-Brand Advertisers
Hires former Microsoft exec to helm search and display ad teams serving mid-market clients. Oct 9, 2009