Monday - November 2, 2009
» Conference Call
What's Up With Search Engine Strategies in Chicago This Year? by Mike Grehan
Real-time search, social search, and discovery. It's search, but not how we know it!
» E-Mail Marketing
Improve Your Results by Improving Your Creative Brief by Jeanne Jennings
Four ways to develop a more effective blueprint for e-mail marketing campaigns.
» Actionable Analysis
Seven Ways To Tap Social Shopping by Heidi Cohen
How marketers can get the best results during the upcoming holiday shopping season from social marketing initiatives.
» Using Ad Technology
Are All Screens Created Equal? by Jeremy Lockhorn
Online videos need different metrics than TV to prove they're just as worthy of ad dollars.
Tuesday - November 3, 2009
» Analyzing Customer Data
How Are You Treating Your Online Customers? by Jason Burby
Here are three ways you can anticipate your customers' needs.
» Media Planning
Local Online Media Planning Options, Part 2 by Hollis Thomases
Opportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more.
» Digital Video Advertising
Open Technologies Help Brands Talk to Their Audiences by Christine Beardsell
Community tools are making it easier for a brand to connect with its audience across many locations.
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Wednesday - November 4, 2009
» Behavioral Marketing
Digital Advertising Needs to Impress by Anna Papadopoulos
What compels someone to click through an online ad? Psychosis or a tailored message?
» E-Marketing Strategies
The Currently Mythical Unified Device by Robin Neifield
What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device?
» E-Mail Delivery
Removing 'Unengaged' Is Key to Deliverability, Too by Stefan Pollard
Cut inactive subscribers from your e-mail lists, but don't use a chain saw. Consider this approach.
Thursday - November 5, 2009
» Media Buying
Get a Jump on Online Sports Marketing by Tessa Wegert
Here are some of the best digital sports campaigns on the Internet now, and what you can learn from them.
» E-Mail Marketing Trends
Times Are Changing for E-Mail Delivery by Bill McCloskey
ISPs are testing new techniques for deciding which e-mails should be delivered.
» Integrated Marketing
The New Age of Search Strategy by Adam Cahill
Successful search strategy requires working with the three newest additions: video, Twitter, and social graph.
Friday - November 6, 2009
» What's The Buzz?
Social Media, Meet Search by Rebecca Lieb
Search engines are getting social. Time for a new kind of link love.
» Paid Search Strategies
How to Get More Sales per SEM Dollar by Kevin Lee
The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective?
» ROI Marketing
Rebuilding a Personal Brand by Bryan Eisenberg
An interactive marketing pro reveals steps he's taking to increase his online visibility after establishing a new Web site on a new domain.