Monday - November 2, 2009
» Conference Call
What's Up With Search Engine Strategies in Chicago This Year? by Mike Grehan
Real-time search, social search, and discovery. It's search, but not how we know it!
» E-Mail Marketing
Improve Your Results by Improving Your Creative Brief by Jeanne Jennings
Four ways to develop a more effective blueprint for e-mail marketing campaigns.
» Actionable Analysis
Seven Ways To Tap Social Shopping by Heidi Cohen
How marketers can get the best results during the upcoming holiday shopping season from social marketing initiatives.
» Using Ad Technology
Are All Screens Created Equal? by Jeremy Lockhorn
Online videos need different metrics than TV to prove they're just as worthy of ad dollars.
Tuesday - November 3, 2009
» Analyzing Customer Data
How Are You Treating Your Online Customers? by Jason Burby
Here are three ways you can anticipate your customers' needs.
» Media Planning
Local Online Media Planning Options, Part 2 by Hollis Thomases
Opportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more.
» Digital Video Advertising
Open Technologies Help Brands Talk to Their Audiences by Christine Beardsell
Community tools are making it easier for a brand to connect with its audience across many locations.
Enterprise Level Service for Your Email Marketing Campaigns
iContact's Enterprise Service is designed for companies
that want creative, strategic, and delivery assistance.
Enterprise customers are assigned a dedicated Client Success
Manager. Managers are certified Email Marketing Professionals
who help you utilize email marketing best practices and increase
results over all of your email marketing campaigns.
iContact Enterprise: www.icontact.com/enterpriseservice
|
Wednesday - November 4, 2009
» Behavioral Marketing
Digital Advertising Needs to Impress by Anna Papadopoulos
What compels someone to click through an online ad? Psychosis or a tailored message?
» E-Marketing Strategies
The Currently Mythical Unified Device by Robin Neifield
What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device?
» E-Mail Delivery
Removing 'Unengaged' Is Key to Deliverability, Too by Stefan Pollard
Cut inactive subscribers from your e-mail lists, but don't use a chain saw. Consider this approach.
Thursday - November 5, 2009
» Media Buying
Get a Jump on Online Sports Marketing by Tessa Wegert
Here are some of the best digital sports campaigns on the Internet now, and what you can learn from them.
» E-Mail Marketing Trends
Times Are Changing for E-Mail Delivery by Bill McCloskey
ISPs are testing new techniques for deciding which e-mails should be delivered.
» Integrated Marketing
The New Age of Search Strategy by Adam Cahill
Successful search strategy requires working with the three newest additions: video, Twitter, and social graph.
Friday - November 6, 2009
» What's The Buzz?
Social Media, Meet Search by Rebecca Lieb
Search engines are getting social. Time for a new kind of link love.
» Paid Search Strategies
How to Get More Sales per SEM Dollar by Kevin Lee
The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective?
» ROI Marketing
Rebuilding a Personal Brand by Bryan Eisenberg
An interactive marketing pro reveals steps he's taking to increase his online visibility after establishing a new Web site on a new domain.
