This Week's Columns: » The Fable of Free: Lessons From an iPhone App  » Honey, Social Media Shrunk Big Business  » Fallout of Nofollow and Search Engine Advice  » To-Do List for Facebook and E-Mail Integration  » When Marketing Hooks Up With BizDev 
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This Week on ClickZ

Monday, June 22, 2009
»  The Fable of Free: Lessons From an iPhone App
»  Taking a Second Look at E-Mail
»  Leveraging Social Media Buzz for SEO Success
»  Bridging the Data Gap

Tuesday, June 23, 2009
»  Honey, Social Media Shrunk Big Business
»  Recognize Customers as Individuals, Part 1
»  Socially Enabled Ads: An Update
»  What Does the New iPhone Mean for Video?

Wednesday, June 24, 2009
»  Fallout of Nofollow and Search Engine Advice
»  A Little E-Mail Budget Goes a Long Way
»  The Language of Behavioral Marketing, Part 2
»  Social Media in the Nonprofit Sector

Thursday, June 25, 2009
»  To-Do List for Facebook and E-Mail Integration
»  Partnering With Mobile Ad Networks
»  Add Some Life to Your Ads
»  The Power of "Now" in Digital Marketing

Friday, June 26, 2009
»  When Marketing Hooks Up With BizDev
»  Microsoft's Bing Launch: The Advertiser View
»  In-Store Uses for Smartphones
»  Individuated Media on the Horizon

Monday - June 22, 2009

»  Actionable Analysis
The Fable of Free: Lessons From an iPhone App
Written by Shane Atchison
A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics.
»  Full story  » Printer version

»  E-Mail Marketing
Taking a Second Look at E-Mail
Written by Jeanniey Mullen
In today's world of inbox overload and channel integration, consider these techniques to help maximize exposure and monetize results.
»  Full story  » Printer version

»  Search Results
Leveraging Social Media Buzz for SEO Success
Written by Julie Batten
Five tips for building buzz and earning inbound links.
»  Full story  » Printer version

»  Emerging Marketing Tools
Bridging the Data Gap
Written by Sean Carton
In the communications ecosystem, there's a huge gap between what each channel is doing and knowing how it affects the whole.
»  Full story  » Printer version

Top 3 Best Practices to Boost Online Conversion Rates
If you aren't leveraging your web data to improve relevance
in your email programs and provide a fluid, integrated
customer experience, you are missing out on the huge returns
from tearing down the walls between your email and website.
See how StubHub, Orbitz, and E-LOAN have implemented
these Top 3 Best Practices with great success.
Download "Tear Down the Walls Between Email and Your Website"

Tuesday - June 23, 2009

»  Digital Marketing Trends
Honey, Social Media Shrunk Big Business
Written by Gary Stein
Online marketing has become personal again. Here are a few rules to guide your big, or small, business.
»  Full story  » Printer version

»  Analyzing Customer Data
Recognize Customers as Individuals, Part 1
Written by Neil Mason
"I am not a number, I am a person," is a famous line from a 1960s cult TV program. Customers would be well served if online businesses remembered it.
»  Full story  » Printer version

»  Planning the Buy
Socially Enabled Ads: An Update
Written by Harry Gold
A look at the latest ad units from Facebook, YouTube, Google, and in widgets.
»  Full story  » Printer version

»  Digital Video Advertising
What Does the New iPhone Mean for Video?
Written by Todd Krieger
Apple's iPod, iTunes, and iPhone App Store were game-changers. Will Apple's 3G S do the same for mobile video?
»  Full story  » Printer version

Wednesday - June 24, 2009

»  Search Engine Marketing
Fallout of Nofollow and Search Engine Advice
Written by Erik Dafforn
SEOs, Google, nofollow, and homeless kittens. Intrigued?
»  Full story  » Printer version

»  B2B E-Mail Marketing
A Little E-Mail Budget Goes a Long Way
Written by Karen Gedney
How to use e-mail to capture low-hanging revenue.
»  Full story  » Printer version

»  Behavioral Marketing
The Language of Behavioral Marketing, Part 2
Written by Brian Massey
Translating what behavioral marketing vendors say and what they really mean.
»  Full story  » Printer version

»  Social Media Marketing
Social Media in the Nonprofit Sector
Written by Dave Evans
An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up.
»  Full story  » Printer version

Thursday - June 25, 2009

»  E-Mail Marketing Optimization
To-Do List for Facebook and E-Mail Integration
Written by Ed Henrich
Five ways e-mail marketers can tap Facebook to improve online marketing performance.
»  Full story  » Printer version

»  Mobile Marketing
Partnering With Mobile Ad Networks
Written by Davis Brewer
Mobile ad networks offer advantages absent in online ad networks.
»  Full story  » Printer version

»  Media Buying
Add Some Life to Your Ads
Written by Tessa Wegert
Merge tried-and-true offline advertising methods with digital technology.
»  Full story  » Printer version

»  Online Marketing Connections
The Power of "Now" in Digital Marketing
Written by Aaron Kahlow
What's next in digital marketing?
»  Full story  » Printer version

Friday - June 26, 2009

»  What's The Buzz?
When Marketing Hooks Up With BizDev
Written by Anna Maria Virzi
Marketers must work with business and product development teams. Sometimes the results can be surprising.
»  Full story  » Printer version

»  Search Results
Microsoft's Bing Launch: The Advertiser View
Written by Kevin Lee
The search engine is a work in progress, but its consumer and business focus is good for advertisers.
»  Full story  » Printer version

»  ROI Marketing
In-Store Uses for Smartphones
Written by Jack Aaronson
Six ways retailers can leverage their customers' smartphones in the store.
»  Full story  » Printer version

»  Digital Marketing Trends
Individuated Media on the Horizon
Written by Vin Crosbie
Media that delivers only the content each consumer wants and connects marketers with only consumers who are interested in the marketers' products, fulfills the promise of new media.
»  Full story  » Printer version









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