Monday - June 22, 2009
» Actionable Analysis
The Fable of Free: Lessons From an iPhone App
Written by Shane Atchison
A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics.
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» E-Mail Marketing
Taking a Second Look at E-Mail
Written by Jeanniey Mullen
In today's world of inbox overload and channel integration, consider these techniques to help maximize exposure and monetize results.
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» Search Results
Leveraging Social Media Buzz for SEO Success
Written by Julie Batten
Five tips for building buzz and earning inbound links.
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» Emerging Marketing Tools
Bridging the Data Gap
Written by Sean Carton
In the communications ecosystem, there's a huge gap between what each channel is doing and knowing how it affects the whole.
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Tuesday - June 23, 2009
» Digital Marketing Trends
Honey, Social Media Shrunk Big Business
Written by Gary Stein
Online marketing has become personal again. Here are a few rules to guide your big, or small, business.
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» Analyzing Customer Data
Recognize Customers as Individuals, Part 1
Written by Neil Mason
"I am not a number, I am a person," is a famous line from a 1960s cult TV program. Customers would be well served if online businesses remembered it.
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» Planning the Buy
Socially Enabled Ads: An Update
Written by Harry Gold
A look at the latest ad units from Facebook, YouTube, Google, and in widgets.
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» Digital Video Advertising
What Does the New iPhone Mean for Video?
Written by Todd Krieger
Apple's iPod, iTunes, and iPhone App Store were game-changers. Will Apple's 3G S do the same for mobile video?
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Wednesday - June 24, 2009
» Search Engine Marketing
Fallout of Nofollow and Search Engine Advice
Written by Erik Dafforn
SEOs, Google, nofollow, and homeless kittens. Intrigued?
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» B2B E-Mail Marketing
A Little E-Mail Budget Goes a Long Way
Written by Karen Gedney
How to use e-mail to capture low-hanging revenue.
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» Behavioral Marketing
The Language of Behavioral Marketing, Part 2
Written by Brian Massey
Translating what behavioral marketing vendors say and what they really mean.
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» Social Media Marketing
Social Media in the Nonprofit Sector
Written by Dave Evans
An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up.
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Thursday - June 25, 2009
» E-Mail Marketing Optimization
To-Do List for Facebook and E-Mail Integration
Written by Ed Henrich
Five ways e-mail marketers can tap Facebook to improve online marketing performance.
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» Mobile Marketing
Partnering With Mobile Ad Networks
Written by Davis Brewer
Mobile ad networks offer advantages absent in online ad networks.
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» Media Buying
Add Some Life to Your Ads
Written by Tessa Wegert
Merge tried-and-true offline advertising methods with digital technology.
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» Online Marketing Connections
The Power of "Now" in Digital Marketing
Written by Aaron Kahlow
What's next in digital marketing?
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Friday - June 26, 2009
» What's The Buzz?
When Marketing Hooks Up With BizDev
Written by Anna Maria Virzi
Marketers must work with business and product development teams. Sometimes the results can be surprising.
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» Search Results
Microsoft's Bing Launch: The Advertiser View
Written by Kevin Lee
The search engine is a work in progress, but its consumer and business focus is good for advertisers.
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» ROI Marketing
In-Store Uses for Smartphones
Written by Jack Aaronson
Six ways retailers can leverage their customers' smartphones in the store.
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» Digital Marketing Trends
Individuated Media on the Horizon
Written by Vin Crosbie
Media that delivers only the content each consumer wants and connects marketers with only consumers who are interested in the marketers' products, fulfills the promise of new media.
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