Monday - November 16, 2009
» E-Mail Marketing
Twitter, Blogs, and E-mail -- Do You Have To? by Jeanne Jennings
Advice for MBA students and marketers alike before starting to tweet and blog all over the place.
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» Actionable Analysis
Three Ways to Use Content to Engage Your Audience by Heidi Cohen
Think creatively to build relationships with your customers and enhance your content offering.
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» Real-Time Bidding
Sizing Up the Sources of Real-Time Ad Inventory by Mike Baker
Suppliers of real-time ad inventory fall into three categories: ad exchanges, publisher yield optimizers, and ad networks. What makes these suppliers different from traditional exchanges and networks?
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» Conference Call
Integrating Social Media, Search Marketing, and PR by Aaron Kahlow
At SES Chicago, the top thought-leaders in search marketing and public relations will examine social media's impact.
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Tuesday - November 17, 2009
» Media Planning
Local Online Media Planning Options in Mobile by Hollis Thomases
Opportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a three-part series.
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» Digital Video Advertising
Brand Ready Digital Programs by Christine Beardsell
A sneak peek at the digital shows on the radar of Tubefilter editors -- and why these programs are ripe for a brand partnership.
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» Analyzing Customer Data
How to Maximize Site Performance for the Holidays by Jason Burby
Here are some last-minute ways to prime a retail Web site.
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Wednesday - November 18, 2009
» E-Marketing Strategies
Digital Marketing Dilemmas by Robin Neifield
Ten recommendations for overcoming planning obstacles in your digital approach for 2010.
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» Behavioral Marketing
Just-In-Time Target Marketing by Rob Graham
Tips on how advertisers can identify their target audience by using today's behavioral targeting tools and methodologies.
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» E-Mail Delivery
Eight Tips for Effective E-mail Preheaders by Stefan Pollard
Find out how to use e-mail preheaders to entice the reader to look at the message.
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» Search Engine Marketing
The Art of Active Listening by P.J. Fusco
How to use social search tools to listen to conversations and then participate.
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Thursday - November 19, 2009
» Media Buying
Digital Media Predictions for 2010 by Tessa Wegert
What trends are strategists expecting to see in digital advertising and publishing in the coming year?
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» E-Mail Marketing Trends
Twitter and E-mail as a Media Channel by Bill McCloskey
The crossover of social media and e-mail as a marketing channel. And how Twitter can become the e-mail marketer's best tool.
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» Integrated Marketing
What's Wrong With the Net Promoter Score by Augustine Fou
Three reasons why the Net Promoter score is a waste of time.
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» Local and Mobile Search
Google Place Pages Come to Local Search by Mary Bowling
See the changes, good and bad, to Google's new display format for Local Business Listings.
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Friday - November 20, 2009
» Paid Search Strategies
The Google Wave (of Ad Releases) by Kevin Lee
A look at the important Google 'wave' you should be keeping an eye on this year.
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» What's The Buzz?
Business Blogging FAQs, Continued by Rebecca Lieb
The most frequently-asked business blogging questions...answered
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» ROI Marketing
Planning a Link Bait Strategy by Bryan Eisenberg
Six steps to getting Web site visitors to take your link bait and how to hold on to them.
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