AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

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AR & VR

AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

Tereza Litsa

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a lot to focus on in 2019. A second analysis of Mary Meeker's latest Internet Trends Report.

Martech industry in a “state of integration” in 2019 and beyond

Idris Nagri

Enterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses are looking to integrate their technologies. Read more

Data & Analytics

Personalization is powerful, but still not a priority for many marketers

Mike O'Brien

40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research from Forbes. What are the challenges and what sets the leaders apart? Read more

Video Marketing

The future of video marketing: Growth and demand

Jeannie Dougherty

By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights included. Read more

Digital Marketing

Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

Tereza Litsa

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. Read more

Emerging Technology

With mobile maturity comes the long tail of apps

Idris Nagri

While you can find some statistics about the slowing growth of apps, there’s also the realization that we’re more dependent on our mobile phones than ever. Read more

Mobile

Mobile Messaging Masters

Every year the mobile market continues to grow and develop. Cyber Monday 2018 saw $2.2 billion in sales stemming just from smartphones in the United States alone. With the pie constantly expanding, you're going to want a bigger piece - how better to do that than to follow by example? In this report, we will take you through eight best-in-class examples of organizations who are acing their mobile campaigns and exactly how they are doing it. This report will cover masters from industries such as:

Cosmetics
Home decor
Designer baggage, apparel, & accessory retailers
Quick service restaurants

Download now

Marketing Automation

The automation evolution

From large annual conferences to recurring roadshows, events are one of the best ways to engage with customers, drive new leads, and gain exposure to target audiences. Still, the vast majority of event professionals rely on manual processes to plan events, which can take up to 1/4 of an organization’s marketing budget.

In this eBook, you'll learn how to keep manual processes from holding you back by leveraging event technology solutions to increase productivity by 27% as well as how top planners are:

Scaling their event programs
Developing captivating content
Elevating attendee experiences
Proving the impact of their events

Download now

Tools & Technology

Now We're 25: Digital Advertising Grows Up

It's hard to believe that digital advertising has reached it's 25 year mark where the first ever digital banner ad was created. And digital advertising spending overtime has drastically increased from only spending 4% in 2004 to over 40% today. The next couple of years will be the pivot point for digital advertising as current spectators are predicting an evolution spurt. Download now

ClickZ Daily: June 18, 2019