Amazon has so much data on us that it can predict our purchases in advance – and accurately. That could potentially be creepy, but since Amazon uses data to make people’s lives easier and more manageable, we reward them with our money and trust. Mike O’Brien looks at Cohn & Wolfe’s tech giant-dominated Authentic Brand study and gets to the bottom of why consumers trust some companies (Amazon) over others (Facebook).

Consumers may trust Amazon, but if there’s one thing retailers trust, it’s artificial intelligence. WBR Digital and Persado research found that retail brands are investing heavily in AI, with 25% spending more than $100 million on the technology this year alone. In our latest report, Al Roberts discusses the ways AI can enhance retail marketing, such as sophisticated segmentation and analyzing visual content.