[Webinar] Video + your content marketing strategy: How to determine if there’s really a fit

About 78% of people watch online videos every week, and 55% watch them every single day, according to HubSpot. And there’s no doubt that consumers are increasingly consuming, interacting with, and expecting video content from companies.

But just because you can produce a video, should you? Many marketers scramble to output video content to meet those consumer expectations — often as if to check a box saying they have it.

Before wasting time and resources on producing videos, we need to do some critical thinking about the quality of that video content. We need to make sure it fits with the timing and context of our overall marketing strategy and that it’s driving traffic/actions from our targeted audiences. And we need to make sure the content we choose for those videos really is best suited for video and not another medium.

In this webinar, we’ll explore:

• The current and future state of video marketing?
• The kind of content that is best suited for video
• The tools you need to create better video content efficiently

Speakers:

Tim Flagg, ClickZ Podcast Host and Digital Marketing Consultant, ClickZ

Kurtis Thomas, Manager, Video Marketing, OpenText