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ClickZ Experts
Advice and opinions, by and for marketers

The Ad Industry Boom: How Media Buyers Can Profit

More MEDIA BUYING MEDIA BUYING
This promises to be the busiest time digital advertising has seen yet. What we can do to ensure we all profit from this industry boom. Part two of two.

Five Steps to Understanding Customer Retention

More INTEGRATED MARKETING INTEGRATED MARKETING
Best practices to figuring out a customer's value and whether it's worth retaining her.

How to Overcome Five Key Online Retailing Challenges

More ACTIONABLE ANALYSIS ACTIONABLE ANALYSIS
Using multivariate analysis to improve conversion.

The Rodney Dangerfield of Online Marketing

More LOCAL SEARCH LOCAL SEARCH
Why does local search get so little respect?
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