Subscribe
Get the next Advertising Technology column delivered to your inbox!

Experts - Advertising Technology

Advice and opinions, by and for marketers


Topics in Advertising Technology :

Digital Video Advertising
Christine Beardsell

Brand Ready Digital Programs

A sneak peek at the digital shows on the radar of Tubefilter editors -- and why these programs are ripe for a brand partnership.

Real-Time Bidding
Mike Baker

Sizing Up the Sources of Real-Time Ad Inventory

Suppliers of real-time ad inventory fall into three categories: ad exchanges, publisher yield optimizers, and ad networks. What makes these suppliers different from traditional exchanges and networks?

Mobile Marketing
Davis Brewer

Paper Thrives as a Mobile Medium

Consumers love old-fashioned paper coupons. Here are some tips for mobile marketers to work with, and around that fact.

Emerging Marketing Tools
Sean Carton

Four Ways to Simplify a Mobile Marketing Campaign

Verizon's smartphone could change the mobile marketing landscape.

Digital Video Advertising
Christine Beardsell

Open Technologies Help Brands Talk to Their Audiences

Community tools are making it easier for a brand to connect with its audience across many locations.

Archive

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

0