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Experts - Emerging Marketing Tools

Advice and opinions, by and for marketers

How can marketers really distinguish between hype and promising products, technologies, and companies? Check out Sean Carton's column about emerging products and services, plus tips to evaluate new technologies.

Four Ways to Simplify a Mobile Marketing Campaign

Verizon's smartphone could change the mobile marketing landscape.

The FTC's 'Big Blogger' Is Actually Our Friend

Pay-for-endorsement rules won't put a damper on your marketing. Here's why.

Eleven Lessons Mobile Marketers Can Learn From Search

So if the mobile ad market is going to look a lot like search marketing, what can we learn from Google? Hint: It's a lot like throwing a good party.

What Google's Sidewiki Means to Marketers

In social media, a brand is created collaboratively and becomes the sum of all of its experiences and messages.

A Social Media Strategy Checklist

Ten steps to building a social media strategy that delivers.
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ClickZ Yesterday

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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